November 18, 2025

Coca-Cola Comeback?


Coca-Cola Comeback?
Coca-Cola has recently ben replaced by "Dobry," or "Nice," cola. Could the trend be reversing? The Russian Life files

The Coca-Cola Company recently registered two of its trademarks, Coca-Cola and Sprite, in Russia. 

The trademark applications were filed on April 23, 2025, but were only recently approved. These trademarks are registered for a period of ten years. While the drink’s production has not yet bubbled up in Russia, the trademark registrations suggests that the company may soon return. The trademark registrations are set to expire August 14, 2035. 

The original Coca-Cola Company trademark for Russia was filed in 1946, but the product was not widely available until the 1980 Moscow Olympics. In March of 2022, following the full-scale Russian invasion of Ukraine, Coca-Cola suspended its operations in Russia, causing the trademark to expire. While the company officially cut ties with the Russian market, its products can still be purchased in stores, often imported via other countries where the beverage is available. 

In the absence of Coca-Cola products, several Russian brands stepped up, offering a lineup of alternatives. Dobry ("Nice") Cola, a former subsidiary of The Coca-Cola Company, has a relatively strong presence on the market, and its branding reflected its tie to the American company. Numerous other versions include Komi Cola (a regional drink produced in the Komi Republic) and Cool Cola. 

In South Ossetia, a "Coca-Cola Сompany LLC" was registered by Novosibirsk-based PKV LLC. Beginning production last March, the beverage is reportedly nearly identical to the original. The American Coca-Cola Company filed a lawsuit against the South Ossetia-based Coca-Cola Company LLC on September 8. The next court hearing is scheduled for December 12. 

Coca-Cola joins other international businesses that have recently renewed their trademarks in Russia after being suspended in 2022. Among them is Starbucks’ new premium coffee brand, “We Proudly Serve.” While Starbucks storefronts are not (yet) returning, its coffee will be served in Russian restaurants and cafes. 

Additionally, U.S. payment company Visa registered its trademark in Russia, as did the fast-fashion giant Zara. 

You Might Also Like

Economy in Crisis?
  • September 13, 2025

Economy in Crisis?

A recent report summarized the potentially perilous state of the Russian economy.
Good Riddance, McDonald's
  • June 09, 2024

Good Riddance, McDonald's

The head of a Russian consumer protections ministry expressed glee at the exit of McDonald's from Russia.
Russians Get
  • September 12, 2022

Russians Get "Good Cola"

After exiting Russia earlier this year, Coca-Cola Hellenic Bottling Company has begun selling "Dobry Cola" across the country.
Twinkle, Twinkle
  • August 26, 2022

Twinkle, Twinkle

A rapper and a restauranteur have teamed up to rebrand the now-exiled Starbucks as a more Russia-friendly Stars Coffee.
Like this post? Get a weekly email digest + member-only deals

Some of our Books

The Moscow Eccentric
December 01, 2016

The Moscow Eccentric

Advance reviewers are calling this new translation "a coup" and "a remarkable achievement." This rediscovered gem of a novel by one of Russia's finest writers explores some of the thorniest issues of the early twentieth century.

Murder at the Dacha
July 01, 2013

Murder at the Dacha

Senior Lieutenant Pavel Matyushkin has a problem. Several, actually. Not the least of them is the fact that a powerful Soviet boss has been murdered, and Matyushkin's surly commander has given him an unreasonably short time frame to close the case.

Woe From Wit (bilingual)
June 20, 2017

Woe From Wit (bilingual)

One of the most famous works of Russian literature, the four-act comedy in verse Woe from Wit skewers staid, nineteenth century Russian society, and it positively teems with “winged phrases” that are essential colloquialisms for students of Russian and Russian culture.

93 Untranslatable Russian Words
December 01, 2008

93 Untranslatable Russian Words

Every language has concepts, ideas, words and idioms that are nearly impossible to translate into another language. This book looks at nearly 100 such Russian words and offers paths to their understanding and translation by way of examples from literature and everyday life. Difficult to translate words and concepts are introduced with dictionary definitions, then elucidated with citations from literature, speech and prose, helping the student of Russian comprehend the word/concept in context.

Life Stories
September 01, 2009

Life Stories

The Life Stories collection is a nice introduction to contemporary Russian fiction: many of the 19 authors featured here have won major Russian literary prizes and/or become bestsellers. These are life-affirming stories of love, family, hope, rebirth, mystery and imagination, masterfully translated by some of the best Russian-English translators working today. The selections reassert the power of Russian literature to affect readers of all cultures in profound and lasting ways. Best of all, 100% of the profits from the sale of this book are going to benefit Russian hospice—not-for-profit care for fellow human beings who are nearing the end of their own life stories.

Fearful Majesty
July 01, 2014

Fearful Majesty

This acclaimed biography of one of Russia’s most important and tyrannical rulers is not only a rich, readable biography, it is also surprisingly timely, revealing how many of the issues Russia faces today have their roots in Ivan’s reign.

Jews in Service to the Tsar
October 09, 2011

Jews in Service to the Tsar

Benjamin Disraeli advised, “Read no history: nothing but biography, for that is life without theory.” With Jews in Service to the Tsar, Lev Berdnikov offers us 28 biographies spanning five centuries of Russian Jewish history, and each portrait opens a new window onto the history of Eastern Europe’s Jews, illuminating dark corners and challenging widely-held conceptions about the role of Jews in Russian history.

Survival Russian
February 01, 2009

Survival Russian

Survival Russian is an intensely practical guide to conversational, colloquial and culture-rich Russian. It uses humor, current events and thematically-driven essays to deepen readers’ understanding of Russian language and culture. This enlarged Second Edition of Survival Russian includes over 90 essays and illuminates over 2000 invaluable Russian phrases and words.

The Pet Hawk of the House of Abbas
October 01, 2013

The Pet Hawk of the House of Abbas

This exciting new trilogy by a Russian author – who has been compared to Orhan Pamuk and Umberto Eco – vividly recreates a lost world, yet its passions and characters are entirely relevant to the present day. Full of mystery, memorable characters, and non-stop adventure, The Pet Hawk of the House of Abbas is a must read for lovers of historical fiction and international thrillers.

 
Fish
February 01, 2010

Fish

This mesmerizing novel from one of Russia’s most important modern authors traces the life journey of a selfless Russian everywoman. In the wake of the Soviet breakup, inexorable forces drag Vera across the breadth of the Russian empire. Facing a relentless onslaught of human and social trials, she swims against the current of life, countering adversity and pain with compassion and hope, in many ways personifying Mother Russia’s torment and resilience amid the Soviet disintegration.

About Us

Russian Life is the 31-year-old publication of an award-winning publishing house that also creates books, and other products for Russophiles the world over.

Latest Posts

Our Contacts

Russian Life
73 Main Street, Suite 402
Montpelier VT 05602

802-223-4955