June 30, 2026

Пухосос ~ Word of the Month


Пухосос ~ Word of the Month
Pukh getting ready to fall. Budda

This is our language column that each month focuses on a word or phrase trending in Russian culture and society.


In early June, poplar fluff is everywhere in Moscow. There’s so much of it that people with allergies leave the city. Teenagers try to set it on fire, and young children love it almost as much as they love snow in winter. This year there was an especially large deposit of fluff from the city's poplar trees; it stuck to shoes and got tangled in hair – and a video appeared online about robots that clean up the fluff: the пухохосы, “fluff-suckers.” The word is a combination of пух “fluff” and сос – the root of the verb “to suck”; by analogy with the word пылесос “vacuum cleaner,” which sucks up пыль, “dust”.

<div data-object="image" data-objecticonclass="mi-image" data-async="false" data-instanceid="B651DD27-E174-4431-A7814C143B7C4CC9" class="mura-async-object mura-object mura-active mura-object-select" data-objectid="3381A907-D3E7-4180-998A879EFA578B58" data-render="client" data-src="/sites/default/assets/Image/online/2026/pukheverywhere.jpg" data-stylesupport="{&quot;objectminheightuom&quot;:&quot;px&quot;,&quot;objectmarginuom&quot;:&quot;px&quot;,&quot;objectpaddinguom&quot;:&quot;px&quot;,&quot;objectbackgroundimageurl&quot;:&quot;&quot;,&quot;objectBackgroundPositionY&quot;:&quot;top&quot;,&quot;objectBackgroundPositionX&quot;:&quot;left&quot;,&quot;metamarginuom&quot;:&quot;px&quot;,&quot;metapaddinguom&quot;:&quot;px&quot;,&quot;metabackgroundimageurl&quot;:&quot;&quot;,&quot;metaBackgroundPositionY&quot;:&quot;top&quot;,&quot;metaBackgroundPositionX&quot;:&quot;left&quot;,&quot;contentmarginuom&quot;:&quot;px&quot;,&quot;contentpaddinguom&quot;:&quot;px&quot;,&quot;contentbackgroundimageurl&quot;:&quot;&quot;,&quot;contentBackgroundPositionY&quot;:&quot;top&quot;,&quot;contentBackgroundPositionX&quot;:&quot;left&quot;,&quot;css&quot;:&quot;&quot;,&quot;objectstyles&quot;:{&quot;minHeight&quot;:&quot;&quot;,&quot;marginTop&quot;:&quot;&quot;,&quot;marginLeft&quot;:&quot;&quot;,&quot;marginRight&quot;:&quot;&quot;,&quot;marginBottom&quot;:&quot;&quot;,&quot;paddingTop&quot;:&quot;&quot;,&quot;paddingLeft&quot;:&quot;&quot;,&quot;paddingRight&quot;:&quot;&quot;,&quot;paddingBottom&quot;:&quot;&quot;,&quot;color&quot;:&quot;&quot;,&quot;backgroundColor&quot;:&quot;&quot;,&quot;backgroundImage&quot;:&quot;&quot;,&quot;backgroundSize&quot;:&quot;auto&quot;,&quot;backgroundRepeat&quot;:&quot;no-repeat&quot;,&quot;backgroundAttachment&quot;:&quot;scroll&quot;,&quot;backgroundPositionY&quot;:&quot;&quot;,&quot;backgroundPositionX&quot;:&quot;&quot;,&quot;zIndex&quot;:&quot;&quot;},&quot;metastyles&quot;:{&quot;float&quot;:&quot;&quot;,&quot;marginTop&quot;:&quot;&quot;,&quot;marginLeft&quot;:&quot;&quot;,&quot;marginRight&quot;:&quot;&quot;,&quot;marginBottom&quot;:&quot;&quot;,&quot;paddingTop&quot;:&quot;&quot;,&quot;paddingLeft&quot;:&quot;&quot;,&quot;paddingRight&quot;:&quot;&quot;,&quot;paddingBottom&quot;:&quot;&quot;,&quot;color&quot;:&quot;&quot;,&quot;backgroundColor&quot;:&quot;&quot;,&quot;backgroundImage&quot;:&quot;&quot;,&quot;backgroundSize&quot;:&quot;auto&quot;,&quot;backgroundRepeat&quot;:&quot;no-repeat&quot;,&quot;backgroundAttachment&quot;:&quot;scroll&quot;,&quot;backgroundPositionY&quot;:&quot;&quot;,&quot;backgroundPositionX&quot;:&quot;&quot;,&quot;zIndex&quot;:&quot;&quot;},&quot;contentstyles&quot;:{&quot;textAlign&quot;:&quot;&quot;,&quot;marginTop&quot;:&quot;&quot;,&quot;marginLeft&quot;:&quot;&quot;,&quot;marginRight&quot;:&quot;&quot;,&quot;marginBottom&quot;:&quot;&quot;,&quot;paddingTop&quot;:&quot;&quot;,&quot;paddingLeft&quot;:&quot;&quot;,&quot;paddingRight&quot;:&quot;&quot;,&quot;paddingBottom&quot;:&quot;&quot;,&quot;color&quot;:&quot;&quot;,&quot;backgroundColor&quot;:&quot;&quot;,&quot;backgroundImage&quot;:&quot;&quot;,&quot;backgroundSize&quot;:&quot;auto&quot;,&quot;backgroundRepeat&quot;:&quot;no-repeat&quot;,&quot;backgroundAttachment&quot;:&quot;scroll&quot;,&quot;backgroundPositionY&quot;:&quot;&quot;,&quot;backgroundPositionX&quot;:&quot;&quot;,&quot;zIndex&quot;:&quot;&quot;}}" style="width: calc(100% - 14.484375px);"></div>

Moscow is a hyper-technological city where delivery robots have already become commonplace, so users readily believed the news about the arrival of the “пухососы” The video went viral, and people from all over Russia actively commented on it, demanding that local city governments purchase such machines. 

A fun Instagram reel about puzhosos.
A fun linguistic lesson on Pukhososi

However, it all turned out to be a hoax – the video was created by employees of a content agency. Nevertheless, the news continued to go viral, and people began discussing not only the problems of down and urban infrastructure, but also, of course, the frightening realism of the artificial image. The пухососы took on a life of their own, spawning new memes about similar robots that would be useful in other cities – for example, лужеловы “puddle catchers” in rainy St. Petersburg and эчпочмаковозы “echpochmak (a Tatar pastry) carriers” in Kazan. Various media outlets wrote about the пухососы; the popular website on linguistic rules, “gramota.ru,” conducted an analysis of the term; and experts began calculating how much the technology would cost if it were brought to life. 

Yandex, Russia’s search engine, even launched a game for its users. When you searched for пухососы or “poplar fluff,” a distinctive blue rover would appear that you could control to suck up the fluff which had scattered across the screen.

By mid-June, however, the hype surrounding the pukhososi had died down – not because the fluff season had ended, but rather due to another modern technological development. On June 18, real – not fake – videos emerged showing Ukrainian drones flying to the capital, and Muscovites had other things on their minds than пухососы (and two days ago Ukrainian drones hit a major refinery in Moscow, engulfing a large section of the city in black smoke)

Thus, those innocent little blue machines became not only a symbol of people’s defenselessness against the “neuroslop,” but also, it seemed, the last vivid episode of the capital’s rich and carefree life, which goes on as if there were no war in sight.

Pukhosos meme
The Yandex Pukhosos animation

 

You Might Also Like

  • December 23, 2025

"Careful What You Say At School"

How mothers raise children under censorship and propaganda -- and what it does to the minds of parents and kids.
Like this post? Get a weekly email digest + member-only deals

Some of our Books

How Russia Got That Way
September 20, 2025

How Russia Got That Way

A fast-paced crash course in Russian history, from Norsemen to Navalny, that explores the ways the Kremlin uses history to achieve its ends.

A Taste of Chekhov
December 24, 2022

A Taste of Chekhov

This compact volume is an introduction to the works of Chekhov the master storyteller, via nine stories spanning the last twenty years of his life.

Davai! The Russians and Their Vodka
November 01, 2012

Davai! The Russians and Their Vodka

In this comprehensive, quixotic and addictive book, Edwin Trommelen explores all facets of the Russian obsession with vodka. Peering chiefly through the lenses of history and literature, Trommelen offers up an appropriately complex, rich and bittersweet portrait, based on great respect for Russian culture.

Murder at the Dacha
July 01, 2013

Murder at the Dacha

Senior Lieutenant Pavel Matyushkin has a problem. Several, actually. Not the least of them is the fact that a powerful Soviet boss has been murdered, and Matyushkin's surly commander has given him an unreasonably short time frame to close the case.

Fish
February 01, 2010

Fish

This mesmerizing novel from one of Russia’s most important modern authors traces the life journey of a selfless Russian everywoman. In the wake of the Soviet breakup, inexorable forces drag Vera across the breadth of the Russian empire. Facing a relentless onslaught of human and social trials, she swims against the current of life, countering adversity and pain with compassion and hope, in many ways personifying Mother Russia’s torment and resilience amid the Soviet disintegration.

The Moscow Eccentric
December 01, 2016

The Moscow Eccentric

Advance reviewers are calling this new translation "a coup" and "a remarkable achievement." This rediscovered gem of a novel by one of Russia's finest writers explores some of the thorniest issues of the early twentieth century.

A Taste of Russia
November 01, 2012

A Taste of Russia

The definitive modern cookbook on Russian cuisine has been totally updated and redesigned in a 30th Anniversary Edition. Layering superbly researched recipes with informative essays on the dishes' rich historical and cultural context, A Taste of Russia includes over 200 recipes on everything from borshch to blini, from Salmon Coulibiac to Beef Stew with Rum, from Marinated Mushrooms to Walnut-honey Filled Pies. A Taste of Russia shows off the best that Russian cooking has to offer. Full of great quotes from Russian literature about Russian food and designed in a convenient wide format that stays open during use.

Jews in Service to the Tsar
October 09, 2011

Jews in Service to the Tsar

Benjamin Disraeli advised, “Read no history: nothing but biography, for that is life without theory.” With Jews in Service to the Tsar, Lev Berdnikov offers us 28 biographies spanning five centuries of Russian Jewish history, and each portrait opens a new window onto the history of Eastern Europe’s Jews, illuminating dark corners and challenging widely-held conceptions about the role of Jews in Russian history.

Steppe
July 15, 2022

Steppe

This is the work that made Chekhov, launching his career as a writer and playwright of national and international renown. Retranslated and updated, this new bilingual edition is a super way to improve your Russian.

Life Stories
September 01, 2009

Life Stories

The Life Stories collection is a nice introduction to contemporary Russian fiction: many of the 19 authors featured here have won major Russian literary prizes and/or become bestsellers. These are life-affirming stories of love, family, hope, rebirth, mystery and imagination, masterfully translated by some of the best Russian-English translators working today. The selections reassert the power of Russian literature to affect readers of all cultures in profound and lasting ways. Best of all, 100% of the profits from the sale of this book are going to benefit Russian hospice—not-for-profit care for fellow human beings who are nearing the end of their own life stories.

About Us

Russian Life is the 31-year-old publication of an award-winning publishing house that also creates books, and other products for Russophiles the world over.

Latest Posts

Our Contacts

Russian Life
73 Main Street, Suite 402
Montpelier VT 05602

802-223-4955