March 31, 2026

МАХофон ~ Word of the Month


МАХофон ~ Word of the Month

This is our new monthly language column that has taken the reins over from our long-running Survival Russian column in the magazine. Each month we focus on a word or phrase trending in Russian culture and society.


In March, the situation surrounding the state-run messenger MAX – which many Russians have been actively resisting – reached a fever pitch when the state undertook its mass blockage of Telegram.

Telegram is the platform where, after the recent blocking of WhatsApp, most Russians engage in group chats to communicate with schools, colleagues, neighbors, and others. Now, to the displeasure of many users, blocking all alternative apps means that chats are forced to move to MAX (which has been required to be installed on all new phones in Russia since last fall).

What should you do if you’re categorically against MAX, consider it a “pocket Comrade Major,” but your child, for example, attends a soccer club and you can only find out about schedule changes through the “national messenger”? Buy a МАХофон (MAXophone) – a separate smartphone specifically for MAX.

Although the messenger does indeed track users, and is often singled out and demonized, it can lead Russians to forget that most all phone apps, including other state-controlled apps, exist in order to spy on users, collecting, mining, and selling their data. And everyone still uses these apps, from banking services to Yandex Maps andgovernment apps used to to pay for utilities or make doctor appointments. Among political activists and journalists, it has long been a common practice to purchase a separate SIM card and phone. Yet everyone else still keeps everything on their main smartphone (along with those other apps that also spy), along with all their personal data, even if they get a phone specially for MAX.

Until recently, maxophones were something of a novelty, used more for the sake of formal compliance. For example, if you were a government official and required to install MAX, you would buy a phone, install the app, show it to your superiors, turn it off, and put it away in the closet. Yet maxophones are now increasingly necessary in real life – for example, to communicate with elderly relatives (they don’t know how to use a VPN, and, without one, they can no longer access Telegram).

There was hope that one’s maxophone could be left at home (carrying two phones around is inconvenient, and besides, no one wants “Comrade Major” to spy on their movements). But this approach no longer works, since MAX is now the only messenger app included in the states’ “white list” – the limited list of sites that function during internet blackouts. Due to attacks by Ukrainian drones, many regions have long been without mobile internet. And not just border zones, but also those, for example, located near military facilities. Moscow, long immune to such blackouts, recently had an inexplicable and crippling blackout of the mobile internet that transformed daily life. 

“In the morning, one can see a rare sight: people at bus stops are no longer staring at their smartphone screens,” wrote Vedomosti. “Some people are talking to each other, while others are admiring the spring scenery and the unexpectedly bright March sun, which the weather has generously bestowed upon the capital these days.”

Despite calls for a “digital detox” (which is exactly how Vedomosti chose to describe the wartime blackouts), Muscovites aren’t rushing out into nature; instead, they’re looking for ways to buy a budget smartphone. If you visit AVITO, a popular site for buying and selling used items, you can see photos of outdated smartphones with descriptions like “scratches on the screen, old fellow, but works pretty snappy for its age; won’t run games, but suitable for kid`s first introduction to gadgets or as a MAXophone.”

You Might Also Like

Back in the CCCP

Back in the CCCP

The Russian government is obsessed with restoring the former greatness of the Soviet Union. It is well reflected in the language.
Notes at the Front
  • December 23, 2025

Notes at the Front

Items of note, including a Last Word by a teacher who was in the wrong place at the wrong time; reversing the course of a river; book sales; statistics; and more.
  • December 23, 2025

"Careful What You Say At School"

How mothers raise children under censorship and propaganda -- and what it does to the minds of parents and kids.
A Thumbs Down, If You Could
  • January 12, 2026

A Thumbs Down, If You Could

Russian authorities have been pushing a "national messenger" app on citizens for a year. Now that it's out, many are avoiding it.
Like this post? Get a weekly email digest + member-only deals

Some of our Books

The Little Humpbacked Horse
November 03, 2014

The Little Humpbacked Horse

A beloved Russian classic about a resourceful Russian peasant, Vanya, and his miracle-working horse, who together undergo various trials, exploits and adventures at the whim of a laughable tsar, told in rich, narrative poetry.

The Latchkey Murders
July 01, 2015

The Latchkey Murders

Senior Lieutenant Pavel Matyushkin is back on the case in this prequel to the popular mystery Murder at the Dacha, in which a serial killer is on the loose in Khrushchev’s Moscow...

Bears in the Caviar
May 01, 2015

Bears in the Caviar

Bears in the Caviar is a hilarious and insightful memoir by a diplomat who was “present at the creation” of US-Soviet relations. Charles Thayer headed off to Russia in 1933, calculating that if he could just learn Russian and be on the spot when the US and USSR established relations, he could make himself indispensable and start a career in the foreign service. Remarkably, he pulled it of.

Marooned in Moscow
May 01, 2011

Marooned in Moscow

This gripping autobiography plays out against the backdrop of Russia's bloody Civil War, and was one of the first Western eyewitness accounts of life in post-revolutionary Russia. Marooned in Moscow provides a fascinating account of one woman's entry into war-torn Russia in early 1920, first-person impressions of many in the top Soviet leadership, and accounts of the author's increasingly dangerous work as a journalist and spy, to say nothing of her work on behalf of prisoners, her two arrests, and her eventual ten-month-long imprisonment, including in the infamous Lubyanka prison. It is a veritable encyclopedia of life in Russia in the early 1920s.

Little Golden Calf
February 01, 2010

Little Golden Calf

Our edition of The Little Golden Calf, one of the greatest Russian satires ever, is the first new translation of this classic novel in nearly fifty years. It is also the first unabridged, uncensored English translation ever, and is 100% true to the original 1931 serial publication in the Russian journal 30 Dnei. Anne O. Fisher’s translation is copiously annotated, and includes an introduction by Alexandra Ilf, the daughter of one of the book’s two co-authors.

Fearful Majesty
July 01, 2014

Fearful Majesty

This acclaimed biography of one of Russia’s most important and tyrannical rulers is not only a rich, readable biography, it is also surprisingly timely, revealing how many of the issues Russia faces today have their roots in Ivan’s reign.

Fish
February 01, 2010

Fish

This mesmerizing novel from one of Russia’s most important modern authors traces the life journey of a selfless Russian everywoman. In the wake of the Soviet breakup, inexorable forces drag Vera across the breadth of the Russian empire. Facing a relentless onslaught of human and social trials, she swims against the current of life, countering adversity and pain with compassion and hope, in many ways personifying Mother Russia’s torment and resilience amid the Soviet disintegration.

The Pet Hawk of the House of Abbas
October 01, 2013

The Pet Hawk of the House of Abbas

This exciting new trilogy by a Russian author – who has been compared to Orhan Pamuk and Umberto Eco – vividly recreates a lost world, yet its passions and characters are entirely relevant to the present day. Full of mystery, memorable characters, and non-stop adventure, The Pet Hawk of the House of Abbas is a must read for lovers of historical fiction and international thrillers.

 
93 Untranslatable Russian Words
December 01, 2008

93 Untranslatable Russian Words

Every language has concepts, ideas, words and idioms that are nearly impossible to translate into another language. This book looks at nearly 100 such Russian words and offers paths to their understanding and translation by way of examples from literature and everyday life. Difficult to translate words and concepts are introduced with dictionary definitions, then elucidated with citations from literature, speech and prose, helping the student of Russian comprehend the word/concept in context.

About Us

Russian Life is the 31-year-old publication of an award-winning publishing house that also creates books, and other products for Russophiles the world over.

Latest Posts

Our Contacts

Russian Life
73 Main Street, Suite 402
Montpelier VT 05602

802-223-4955