March 09, 2025

A Musical Military Meme


A Musical Military Meme
So sigma. Red Boi Cong, YouTube.

On February 22, a video of the Red Army Choir singing a song entitled "Sigma Boy" was broadcast on Russia Today and Sputnik, two television channels run by the Russian state.

The song was released to coincide with Defenders of the Fatherland Day, a Russian holiday honoring men. Of course, it also nods to Russia's ongoing war in Ukraine, with plenty of shots of tanks, artillery, helicopters, and President Putin himself (who is undoubtedly a sigma boy).

The song has a rousing beat. In part, its lyrics translate to:

"True sigma boy, sigma boy, sigma boy / All the girls want to dance with you / Strong and brave / Stands for the Fatherland like a mountain ... Ah, what a man! / This look is fire! / Age will not be a problem / You will never bend."

The term "sigma boy" appears to be a reference to Gen Z internet slang, wherein a "sigma male" is an assertive, aloof, ambitious individualist. This contrasts with the traditional conceptions of an extroverted "alpha" and submissive "beta."

The song first first appeared on the internet written and performed by Russian middle-schoolers last year (it received millions of views), but was only recently covered by the Red Army Choir.

To answer a meme with a meme: How do you do, fellow kids?

You Might Also Like

Memes For Our Times

Memes For Our Times

We explain ten recent memes that best capture the current sociopolitical mood across a large subset of Russian society.
Narrow or Russian?
  • September 19, 2022

Narrow or Russian?

A sappily patriotic pop song, "I'm Russian," gets a parody: "I'm Narrow."
Like this post? Get a weekly email digest + member-only deals

Some of our Books

Murder and the Muse
December 12, 2016

Murder and the Muse

KGB Chief Andropov has tapped Matyushkin to solve a brazen jewel heist from Picasso’s wife at the posh Metropole Hotel. But when the case bleeds over into murder, machinations, and international intrigue, not everyone is eager to see where the clues might lead.

Stargorod: A Novel in Many Voices
May 01, 2013

Stargorod: A Novel in Many Voices

Stargorod is a mid-sized provincial city that exists only in Russian metaphorical space. It has its roots in Gogol, and Ilf and Petrov, and is a place far from Moscow, but close to Russian hearts. It is a place of mystery and normality, of provincial innocence and Black Earth wisdom. Strange, inexplicable things happen in Stargorod. So do good things. And bad things. A lot like life everywhere, one might say. Only with a heavy dose of vodka, longing and mystery.

Russian Rules
November 16, 2011

Russian Rules

From the shores of the White Sea to Moscow and the Northern Caucasus, Russian Rules is a high-speed thriller based on actual events, terrifying possibilities, and some really stupid decisions.

The Latchkey Murders
July 01, 2015

The Latchkey Murders

Senior Lieutenant Pavel Matyushkin is back on the case in this prequel to the popular mystery Murder at the Dacha, in which a serial killer is on the loose in Khrushchev’s Moscow...

Fish
February 01, 2010

Fish

This mesmerizing novel from one of Russia’s most important modern authors traces the life journey of a selfless Russian everywoman. In the wake of the Soviet breakup, inexorable forces drag Vera across the breadth of the Russian empire. Facing a relentless onslaught of human and social trials, she swims against the current of life, countering adversity and pain with compassion and hope, in many ways personifying Mother Russia’s torment and resilience amid the Soviet disintegration.

Marooned in Moscow
May 01, 2011

Marooned in Moscow

This gripping autobiography plays out against the backdrop of Russia's bloody Civil War, and was one of the first Western eyewitness accounts of life in post-revolutionary Russia. Marooned in Moscow provides a fascinating account of one woman's entry into war-torn Russia in early 1920, first-person impressions of many in the top Soviet leadership, and accounts of the author's increasingly dangerous work as a journalist and spy, to say nothing of her work on behalf of prisoners, her two arrests, and her eventual ten-month-long imprisonment, including in the infamous Lubyanka prison. It is a veritable encyclopedia of life in Russia in the early 1920s.

Driving Down Russia's Spine
June 01, 2016

Driving Down Russia's Spine

The story of the epic Spine of Russia trip, intertwining fascinating subject profiles with digressions into historical and cultural themes relevant to understanding modern Russia. 

White Magic
June 01, 2021

White Magic

The thirteen tales in this volume – all written by Russian émigrés, writers who fled their native country in the early twentieth century – contain a fair dose of magic and mysticism, of terror and the supernatural. There are Petersburg revenants, grief-stricken avengers, Lithuanian vampires, flying skeletons, murders and duels, and even a ghostly Edgar Allen Poe.

The Little Humpbacked Horse
November 03, 2014

The Little Humpbacked Horse

A beloved Russian classic about a resourceful Russian peasant, Vanya, and his miracle-working horse, who together undergo various trials, exploits and adventures at the whim of a laughable tsar, told in rich, narrative poetry.

About Us

Russian Life is a publication of a 30-year-young, award-winning publishing house that creates a bimonthly magazine, books, maps, and other products for Russophiles the world over.

Latest Posts

Our Contacts

Russian Life
73 Main Street, Suite 402
Montpelier VT 05602

802-223-4955