March 09, 2025

A Musical Military Meme


A Musical Military Meme
So sigma. Red Boi Cong, YouTube.

On February 22, a video of the Red Army Choir singing a song entitled "Sigma Boy" was broadcast on Russia Today and Sputnik, two television channels run by the Russian state.

The song was released to coincide with Defenders of the Fatherland Day, a Russian holiday honoring men. Of course, it also nods to Russia's ongoing war in Ukraine, with plenty of shots of tanks, artillery, helicopters, and President Putin himself (who is undoubtedly a sigma boy).

The song has a rousing beat. In part, its lyrics translate to:

"True sigma boy, sigma boy, sigma boy / All the girls want to dance with you / Strong and brave / Stands for the Fatherland like a mountain ... Ah, what a man! / This look is fire! / Age will not be a problem / You will never bend."

The term "sigma boy" appears to be a reference to Gen Z internet slang, wherein a "sigma male" is an assertive, aloof, ambitious individualist. This contrasts with the traditional conceptions of an extroverted "alpha" and submissive "beta."

The song first first appeared on the internet written and performed by Russian middle-schoolers last year (it received millions of views), but was only recently covered by the Red Army Choir.

To answer a meme with a meme: How do you do, fellow kids?

You Might Also Like

Memes For Our Times

Memes For Our Times

We explain ten recent memes that best capture the current sociopolitical mood across a large subset of Russian society.
Narrow or Russian?
  • September 19, 2022

Narrow or Russian?

A sappily patriotic pop song, "I'm Russian," gets a parody: "I'm Narrow."
Like this post? Get a weekly email digest + member-only deals

Some of our Books

Faith & Humor
December 01, 2011

Faith & Humor

A book that dares to explore the humanity of priests and pilgrims, saints and sinners, Faith & Humor has been both a runaway bestseller in Russia and the focus of heated controversy – as often happens when a thoughtful writer takes on sacred cows. The stories, aphorisms, anecdotes, dialogues and adventures in this volume comprise an encyclopedia of modern Russian Orthodoxy, and thereby of Russian life.

Life Stories
September 01, 2009

Life Stories

The Life Stories collection is a nice introduction to contemporary Russian fiction: many of the 19 authors featured here have won major Russian literary prizes and/or become bestsellers. These are life-affirming stories of love, family, hope, rebirth, mystery and imagination, masterfully translated by some of the best Russian-English translators working today. The selections reassert the power of Russian literature to affect readers of all cultures in profound and lasting ways. Best of all, 100% of the profits from the sale of this book are going to benefit Russian hospice—not-for-profit care for fellow human beings who are nearing the end of their own life stories.

Marooned in Moscow
May 01, 2011

Marooned in Moscow

This gripping autobiography plays out against the backdrop of Russia's bloody Civil War, and was one of the first Western eyewitness accounts of life in post-revolutionary Russia. Marooned in Moscow provides a fascinating account of one woman's entry into war-torn Russia in early 1920, first-person impressions of many in the top Soviet leadership, and accounts of the author's increasingly dangerous work as a journalist and spy, to say nothing of her work on behalf of prisoners, her two arrests, and her eventual ten-month-long imprisonment, including in the infamous Lubyanka prison. It is a veritable encyclopedia of life in Russia in the early 1920s.

Murder at the Dacha
July 01, 2013

Murder at the Dacha

Senior Lieutenant Pavel Matyushkin has a problem. Several, actually. Not the least of them is the fact that a powerful Soviet boss has been murdered, and Matyushkin's surly commander has given him an unreasonably short time frame to close the case.

Bears in the Caviar
May 01, 2015

Bears in the Caviar

Bears in the Caviar is a hilarious and insightful memoir by a diplomat who was “present at the creation” of US-Soviet relations. Charles Thayer headed off to Russia in 1933, calculating that if he could just learn Russian and be on the spot when the US and USSR established relations, he could make himself indispensable and start a career in the foreign service. Remarkably, he pulled it of.

Murder and the Muse
December 12, 2016

Murder and the Muse

KGB Chief Andropov has tapped Matyushkin to solve a brazen jewel heist from Picasso’s wife at the posh Metropole Hotel. But when the case bleeds over into murder, machinations, and international intrigue, not everyone is eager to see where the clues might lead.

About Us

Russian Life is a publication of a 30-year-young, award-winning publishing house that creates a bimonthly magazine, books, maps, and other products for Russophiles the world over.

Latest Posts

Our Contacts

Russian Life
73 Main Street, Suite 402
Montpelier VT 05602

802-223-4955