February 14, 2022

Reading Between the Palm Lines


Reading Between the Palm Lines
If you're going to peddle fancy-sounding superstitions, at least do it in an upscale place like St. Petersburg's Dom Knigi. Wikimedia Commons, Pierre André.

Commercialized spirituality is doing what it does best: making money.

While that's hardly news on its own, what is remarkable is the rate at which the Russian literary appetite for books on spiritualism has grown: up 53% from last year, according to a recent study. This is a sharp rise from last year, when the genre only grew 13%.

Books in this category cover subjects and practices as diverse as the use of tarot cards (the most popular subject; sales of tarot cards grew 486% over the last year!), predictions, positive thinking / mindfulness, divination, and karma. Experts speculate that Russians, feeling the squeeze of pandemic restrictions, are looking for a little more agency in their life, and they're looking for it in ooey-gooey spiritualism.

Since these books are undoubtedly written by well-meaning gurus with no stake in whether they make money on their solutions which certainly work (after all, they're spiritual experts with no need for cash), it should come as no surprise that this genre accounted for only 400 million rubles ($5.3 million).

At the same time, books on established religion fell 30%, which is surprising, given Russia's historic ties to conservative Orthodoxy.

What a great time to be a self-help author!

You Might Also Like

Don't Cross the Domovoy
  • February 07, 2021

Don't Cross the Domovoy

The creaks of a home can startle the most grounded adult. What kind of mischief might this mean, what kind of creatures lurk unseen?
Valuing Values
  • January 31, 2022

Valuing Values

In an effort to prevent the "cult of selfishness," Russia's Ministry of Culture is implementing a project to preserve traditional values in 2022.
Holier Hockey
  • September 20, 2021

Holier Hockey

In which a Russian priest becomes a hockey referee and begins to transform the sport. 
Like this post? Get a weekly email digest + member-only deals

Some of our Books

A Taste of Russia
November 01, 2012

A Taste of Russia

The definitive modern cookbook on Russian cuisine has been totally updated and redesigned in a 30th Anniversary Edition. Layering superbly researched recipes with informative essays on the dishes' rich historical and cultural context, A Taste of Russia includes over 200 recipes on everything from borshch to blini, from Salmon Coulibiac to Beef Stew with Rum, from Marinated Mushrooms to Walnut-honey Filled Pies. A Taste of Russia shows off the best that Russian cooking has to offer. Full of great quotes from Russian literature about Russian food and designed in a convenient wide format that stays open during use.

The Little Humpbacked Horse
November 03, 2014

The Little Humpbacked Horse

A beloved Russian classic about a resourceful Russian peasant, Vanya, and his miracle-working horse, who together undergo various trials, exploits and adventures at the whim of a laughable tsar, told in rich, narrative poetry.

Murder and the Muse
December 12, 2016

Murder and the Muse

KGB Chief Andropov has tapped Matyushkin to solve a brazen jewel heist from Picasso’s wife at the posh Metropole Hotel. But when the case bleeds over into murder, machinations, and international intrigue, not everyone is eager to see where the clues might lead.

Stargorod: A Novel in Many Voices
May 01, 2013

Stargorod: A Novel in Many Voices

Stargorod is a mid-sized provincial city that exists only in Russian metaphorical space. It has its roots in Gogol, and Ilf and Petrov, and is a place far from Moscow, but close to Russian hearts. It is a place of mystery and normality, of provincial innocence and Black Earth wisdom. Strange, inexplicable things happen in Stargorod. So do good things. And bad things. A lot like life everywhere, one might say. Only with a heavy dose of vodka, longing and mystery.

Faith & Humor
December 01, 2011

Faith & Humor

A book that dares to explore the humanity of priests and pilgrims, saints and sinners, Faith & Humor has been both a runaway bestseller in Russia and the focus of heated controversy – as often happens when a thoughtful writer takes on sacred cows. The stories, aphorisms, anecdotes, dialogues and adventures in this volume comprise an encyclopedia of modern Russian Orthodoxy, and thereby of Russian life.

At the Circus
January 01, 2013

At the Circus

This wonderful novella by Alexander Kuprin tells the story of the wrestler Arbuzov and his battle against a renowned American wrestler. Rich in detail and characterization, At the Circus brims with excitement and life. You can smell the sawdust in the big top, see the vivid and colorful characters, sense the tension build as Arbuzov readies to face off against the American.

Survival Russian
February 01, 2009

Survival Russian

Survival Russian is an intensely practical guide to conversational, colloquial and culture-rich Russian. It uses humor, current events and thematically-driven essays to deepen readers’ understanding of Russian language and culture. This enlarged Second Edition of Survival Russian includes over 90 essays and illuminates over 2000 invaluable Russian phrases and words.

The Pet Hawk of the House of Abbas
October 01, 2013

The Pet Hawk of the House of Abbas

This exciting new trilogy by a Russian author – who has been compared to Orhan Pamuk and Umberto Eco – vividly recreates a lost world, yet its passions and characters are entirely relevant to the present day. Full of mystery, memorable characters, and non-stop adventure, The Pet Hawk of the House of Abbas is a must read for lovers of historical fiction and international thrillers.

 

About Us

Russian Life is the 31-year-old publication of an award-winning publishing house that also creates books, and other products for Russophiles the world over.

Latest Posts

Our Contacts

Russian Life
73 Main Street, Suite 402
Montpelier VT 05602

802-223-4955