July 01, 1995

Ruble revival or just a hiccup?

Who said no one is a prophet in his own country?

One year ago, Vladimir Nevzorov, Russia’s maverick TV anchor (once banned from the airwaves for his extreme views) contracted with Germes, a diversified, and fairly nationalistic, Russian firm, to make a series of pro-Russian advertising spots entitled The Slav Cycle.

The most fantastic of these spots de‑ Exchange (MICE) in the year 1999: Panicked brokers feverishly dump greenbacks before the market finally closes at 70 kopecks to the dollar. In the closing scene, a lone babushka sweeps a dollar-covered exchange floor, com~ plaining of so much “rubbish."

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Tags: economyruble

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