August 06, 2026

Wildberries Little Changed


Wildberries Little Changed
Wildberries trucks. The Russian Life files.

Ukrainian Telegram channels revealed that Russian online retailer Wildberries stopped displaying military products for searches such as "everything for the war" and "Special Military Operation" (SVO). Yet the products can still be found on the website under different search prompts.

Wildberries is one of Russia's most popular and active e-commerce platforms, allowing third party sellers to list their items for sale. The site didn't always have a section dedicated to Russia's full-scale invasion of Ukraine. However, near the end of May 2026, TV Dozhd pointed out that the Russian retailer offered helmets, bulletproof vests, and other military equipment on its website. The majority of "war products" on the site were souvenirs from the frontline. 

The publication Vot Tak reported that, when searching for "SVO goods" or "items for the SVO," the website will suggest military first-aid kits, backpacks, two-way radios, patches, and flags, including ones from the Soviet Union. Wildberries' search prompt for tactical bulletproof vests offers more than 9,000 results. These offerings of tactical gear were one of the reasons why Wildberries was recently targeted by Ukrainian drone strokes.

 

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