July 10, 2021

Tourism for Tykes


Tourism for Tykes
A patriotic Russian kid. Flickr user Lyudmila Izmaylova

The Moscow Tourism Committee and Rostourism have joined forces to establish a youth tourism ambassador in every region of Russia. Twenty-five thousand teens aged 15-17 competed to be among the first round of ambassadors in the "Land of Discovery" initiative.

There were ten themes that participants could respond to in their exuberant TikTok video submissions from their regions: urban studies, humanitarian technologies, IT and telecommunications, transportation and space, biotechnology and biomedicine, ecology, energy, the creative industries, "science art," and "Russia through the eyes of children."

More than 265 million people have viewed the TikTok videos linked to this project. Submission instructions included videos to help teens learn how to edit video content and the basics of public speaking.

Now might seem like a good time to enhance domestic tourism – while foreign tourism is dangerous and more complicated due to the COVID-19 pandemic. However, with cases running out of control in Moscow and St. Petersburg, maybe domestic tourism should stay on TikTok for now.

You Might Also Like

iTeacher
  • May 31, 2021

iTeacher

After a year of education through computer screens and the internet, one Russian school looks to bring the screens back into the physical classroom with a robotic teacher. 
A Necessary Inspection
  • May 31, 2021

A Necessary Inspection

Russian kids are caught up in a toy craze, and the government is worried about how it might be influencing them.
Like this post? Get a weekly email digest + member-only deals

Some of our Books

How Russia Got That Way
September 20, 2025

How Russia Got That Way

A fast-paced crash course in Russian history, from Norsemen to Navalny, that explores the ways the Kremlin uses history to achieve its ends.

The Latchkey Murders
July 01, 2015

The Latchkey Murders

Senior Lieutenant Pavel Matyushkin is back on the case in this prequel to the popular mystery Murder at the Dacha, in which a serial killer is on the loose in Khrushchev’s Moscow...

Murder at the Dacha
July 01, 2013

Murder at the Dacha

Senior Lieutenant Pavel Matyushkin has a problem. Several, actually. Not the least of them is the fact that a powerful Soviet boss has been murdered, and Matyushkin's surly commander has given him an unreasonably short time frame to close the case.

Fish
February 01, 2010

Fish

This mesmerizing novel from one of Russia’s most important modern authors traces the life journey of a selfless Russian everywoman. In the wake of the Soviet breakup, inexorable forces drag Vera across the breadth of the Russian empire. Facing a relentless onslaught of human and social trials, she swims against the current of life, countering adversity and pain with compassion and hope, in many ways personifying Mother Russia’s torment and resilience amid the Soviet disintegration.

Driving Down Russia's Spine
June 01, 2016

Driving Down Russia's Spine

The story of the epic Spine of Russia trip, intertwining fascinating subject profiles with digressions into historical and cultural themes relevant to understanding modern Russia. 

The Moscow Eccentric
December 01, 2016

The Moscow Eccentric

Advance reviewers are calling this new translation "a coup" and "a remarkable achievement." This rediscovered gem of a novel by one of Russia's finest writers explores some of the thorniest issues of the early twentieth century.

A Taste of Russia
November 01, 2012

A Taste of Russia

The definitive modern cookbook on Russian cuisine has been totally updated and redesigned in a 30th Anniversary Edition. Layering superbly researched recipes with informative essays on the dishes' rich historical and cultural context, A Taste of Russia includes over 200 recipes on everything from borshch to blini, from Salmon Coulibiac to Beef Stew with Rum, from Marinated Mushrooms to Walnut-honey Filled Pies. A Taste of Russia shows off the best that Russian cooking has to offer. Full of great quotes from Russian literature about Russian food and designed in a convenient wide format that stays open during use.

About Us

Russian Life is the 31-year-old publication of an award-winning publishing house that also creates books, and other products for Russophiles the world over.

Latest Posts

Our Contacts

Russian Life
73 Main Street, Suite 402
Montpelier VT 05602

802-223-4955