January 30, 2026

Cheburlandia ~ Word of the Month


Cheburlandia ~ Word of the Month
Portion of a New Year's card featuring Cheburashka.

This is the first in a new monthly language column that will take the reins over from our long-running Survival Russian column in the magazine. Each month will focus on a word or phrase trending in Russian culture and society.


Чебурашка (Cheburashka), a character from a Soviet cartoon hit filmed in the late 1960s, was unlucky enough to be chosen as a symbol of Russia's 2022 invasion of Ukraine.

Participants in the so-called Special Military Operation (SVO in Russian) take knitted Cheburashka figures with them as talismans, sew on chevrons with his image, and even use the gruesome word “zacheburashivanie” (зачебурашивание - making someone to look like Cheburashka/be Сheburashka) as a synonym for “victory”.

All of this is not only disgusting, but also absurd and extremely sad, because the cartoon character is the complete opposite of belligerence and militarism - he is known for his huge, helpless ears, gentle voice, and tireless desire to find as many friends as possible. 

A table in a flea market showing items for sale.
A Tyumen flea market in 2023, showing the militarization of Cheburashka / RG72

Cheburashka has always been a meme hero, but in recent years he has increasingly appeared in the public sphere, usually in connection with outbreaks of unhealthy patriotism. In May 2025, a scandal erupted over “chebubu”, the nickname given to a version of the popular Japanese toy “labubu” that Russian companies began producing in something resembling a Cheburashka-like character. Upon learning of this, State Duma deputies demanded that Chebubu be immediately banned, as it is unacceptable to desecrate national treasures with bad toys that “promote destructive aesthetics and alien spiritual and moral values.” (But apparently it is not unacceptable to desecrate national treasures by using toys to glorify militarism...)

And in January 2026, a member of the Federation Council Committee on Culture proposed opening a Russian version of Disneyland called Чебурляндия (Cheburlandia).   

Such statements are usually just a good way to provoke hype, and perhaps the senator himself is well aware that the word Cheburlandia looks and sounds comical. On the one hand, it rhymes with various derogatory names for Russia, among which, for example, “Orkolandia.” On the other hand, it is on par with the very popular word Чебурнет (Cheburnet) – a mocking name for the Russian national internet – a closed, censored space where only Russian messengers and approved websites are available, cheburashing Russians with propaganda. 

You Might Also Like

Moving Pictures
  • November 01, 2003

Moving Pictures

The masters of Russian and Soviet animation rank among the world's greatest artists of the genre. But not many outside the industry know their names or have ever seen their work.
Cheburashka in the Fog
  • July 01, 2021

Cheburashka in the Fog

Just a little over a year ago, Russia was rocked by revelations that one of its most venerated authors of childrens’ fiction subjected his daughter to abuse in a cult.
Making a Meme
  • March 01, 2017

Making a Meme

The Zhdun meme took Russia by storm this winter. We investigate.
Like this post? Get a weekly email digest + member-only deals

Some of our Books

A Taste of Chekhov
December 24, 2022

A Taste of Chekhov

This compact volume is an introduction to the works of Chekhov the master storyteller, via nine stories spanning the last twenty years of his life.

How Russia Got That Way
September 20, 2025

How Russia Got That Way

A fast-paced crash course in Russian history, from Norsemen to Navalny, that explores the ways the Kremlin uses history to achieve its ends.

Fearful Majesty
July 01, 2014

Fearful Majesty

This acclaimed biography of one of Russia’s most important and tyrannical rulers is not only a rich, readable biography, it is also surprisingly timely, revealing how many of the issues Russia faces today have their roots in Ivan’s reign.

Davai! The Russians and Their Vodka
November 01, 2012

Davai! The Russians and Their Vodka

In this comprehensive, quixotic and addictive book, Edwin Trommelen explores all facets of the Russian obsession with vodka. Peering chiefly through the lenses of history and literature, Trommelen offers up an appropriately complex, rich and bittersweet portrait, based on great respect for Russian culture.

Survival Russian
February 01, 2009

Survival Russian

Survival Russian is an intensely practical guide to conversational, colloquial and culture-rich Russian. It uses humor, current events and thematically-driven essays to deepen readers’ understanding of Russian language and culture. This enlarged Second Edition of Survival Russian includes over 90 essays and illuminates over 2000 invaluable Russian phrases and words.

Faith & Humor
December 01, 2011

Faith & Humor

A book that dares to explore the humanity of priests and pilgrims, saints and sinners, Faith & Humor has been both a runaway bestseller in Russia and the focus of heated controversy – as often happens when a thoughtful writer takes on sacred cows. The stories, aphorisms, anecdotes, dialogues and adventures in this volume comprise an encyclopedia of modern Russian Orthodoxy, and thereby of Russian life.

A Taste of Russia
November 01, 2012

A Taste of Russia

The definitive modern cookbook on Russian cuisine has been totally updated and redesigned in a 30th Anniversary Edition. Layering superbly researched recipes with informative essays on the dishes' rich historical and cultural context, A Taste of Russia includes over 200 recipes on everything from borshch to blini, from Salmon Coulibiac to Beef Stew with Rum, from Marinated Mushrooms to Walnut-honey Filled Pies. A Taste of Russia shows off the best that Russian cooking has to offer. Full of great quotes from Russian literature about Russian food and designed in a convenient wide format that stays open during use.

Russian Rules
November 16, 2011

Russian Rules

From the shores of the White Sea to Moscow and the Northern Caucasus, Russian Rules is a high-speed thriller based on actual events, terrifying possibilities, and some really stupid decisions.

About Us

Russian Life is a publication of a 30-year-young, award-winning publishing house that creates a bimonthly magazine, books, maps, and other products for Russophiles the world over.

Latest Posts

Our Contacts

Russian Life
73 Main Street, Suite 402
Montpelier VT 05602

802-223-4955