January 30, 2026

Cheburlandia ~ Word of the Month


Cheburlandia ~ Word of the Month
Portion of a New Year's card featuring Cheburashka.

This is the first in a new monthly language column that will take the reins over from our long-running Survival Russian column in the magazine. Each month will focus on a word or phrase trending in Russian culture and society.


Чебурашка (Cheburashka), a character from a Soviet cartoon hit filmed in the late 1960s, was unlucky enough to be chosen as a symbol of Russia's 2022 invasion of Ukraine.

Participants in the so-called Special Military Operation (SVO in Russian) take knitted Cheburashka figures with them as talismans, sew on chevrons with his image, and even use the gruesome word “zacheburashivanie” (зачебурашивание - making someone to look like Cheburashka/be Сheburashka) as a synonym for “victory”.

All of this is not only disgusting, but also absurd and extremely sad, because the cartoon character is the complete opposite of belligerence and militarism - he is known for his huge, helpless ears, gentle voice, and tireless desire to find as many friends as possible. 

A table in a flea market showing items for sale.
A Tyumen flea market in 2023, showing the militarization of Cheburashka / RG72

Cheburashka has always been a meme hero, but in recent years he has increasingly appeared in the public sphere, usually in connection with outbreaks of unhealthy patriotism. In May 2025, a scandal erupted over “chebubu”, the nickname given to a version of the popular Japanese toy “labubu” that Russian companies began producing in something resembling a Cheburashka-like character. Upon learning of this, State Duma deputies demanded that Chebubu be immediately banned, as it is unacceptable to desecrate national treasures with bad toys that “promote destructive aesthetics and alien spiritual and moral values.” (But apparently it is not unacceptable to desecrate national treasures by using toys to glorify militarism...)

And in January 2026, a member of the Federation Council Committee on Culture proposed opening a Russian version of Disneyland called Чебурляндия (Cheburlandia).   

Such statements are usually just a good way to provoke hype, and perhaps the senator himself is well aware that the word Cheburlandia looks and sounds comical. On the one hand, it rhymes with various derogatory names for Russia, among which, for example, “Orkolandia.” On the other hand, it is on par with the very popular word Чебурнет (Cheburnet) – a mocking name for the Russian national internet – a closed, censored space where only Russian messengers and approved websites are available, cheburashing Russians with propaganda. 

You Might Also Like

Moving Pictures
  • November 01, 2003

Moving Pictures

The masters of Russian and Soviet animation rank among the world's greatest artists of the genre. But not many outside the industry know their names or have ever seen their work.
Cheburashka in the Fog
  • July 01, 2021

Cheburashka in the Fog

Just a little over a year ago, Russia was rocked by revelations that one of its most venerated authors of childrens’ fiction subjected his daughter to abuse in a cult.
Making a Meme
  • March 01, 2017

Making a Meme

The Zhdun meme took Russia by storm this winter. We investigate.
Like this post? Get a weekly email digest + member-only deals

Some of our Books

The Latchkey Murders
July 01, 2015

The Latchkey Murders

Senior Lieutenant Pavel Matyushkin is back on the case in this prequel to the popular mystery Murder at the Dacha, in which a serial killer is on the loose in Khrushchev’s Moscow...

Steppe
July 15, 2022

Steppe

This is the work that made Chekhov, launching his career as a writer and playwright of national and international renown. Retranslated and updated, this new bilingual edition is a super way to improve your Russian.

White Magic
June 01, 2021

White Magic

The thirteen tales in this volume – all written by Russian émigrés, writers who fled their native country in the early twentieth century – contain a fair dose of magic and mysticism, of terror and the supernatural. There are Petersburg revenants, grief-stricken avengers, Lithuanian vampires, flying skeletons, murders and duels, and even a ghostly Edgar Allen Poe.

Marooned in Moscow
May 01, 2011

Marooned in Moscow

This gripping autobiography plays out against the backdrop of Russia's bloody Civil War, and was one of the first Western eyewitness accounts of life in post-revolutionary Russia. Marooned in Moscow provides a fascinating account of one woman's entry into war-torn Russia in early 1920, first-person impressions of many in the top Soviet leadership, and accounts of the author's increasingly dangerous work as a journalist and spy, to say nothing of her work on behalf of prisoners, her two arrests, and her eventual ten-month-long imprisonment, including in the infamous Lubyanka prison. It is a veritable encyclopedia of life in Russia in the early 1920s.

A Taste of Russia
November 01, 2012

A Taste of Russia

The definitive modern cookbook on Russian cuisine has been totally updated and redesigned in a 30th Anniversary Edition. Layering superbly researched recipes with informative essays on the dishes' rich historical and cultural context, A Taste of Russia includes over 200 recipes on everything from borshch to blini, from Salmon Coulibiac to Beef Stew with Rum, from Marinated Mushrooms to Walnut-honey Filled Pies. A Taste of Russia shows off the best that Russian cooking has to offer. Full of great quotes from Russian literature about Russian food and designed in a convenient wide format that stays open during use.

The Little Humpbacked Horse
November 03, 2014

The Little Humpbacked Horse

A beloved Russian classic about a resourceful Russian peasant, Vanya, and his miracle-working horse, who together undergo various trials, exploits and adventures at the whim of a laughable tsar, told in rich, narrative poetry.

Moscow and Muscovites
November 26, 2013

Moscow and Muscovites

Vladimir Gilyarovsky's classic portrait of the Russian capital is one of Russians’ most beloved books. Yet it has never before been translated into English. Until now! It is a spectactular verbal pastiche: conversation, from gutter gibberish to the drawing room; oratory, from illiterates to aristocrats; prose, from boilerplate to Tolstoy; poetry, from earthy humor to Pushkin. 

Bears in the Caviar
May 01, 2015

Bears in the Caviar

Bears in the Caviar is a hilarious and insightful memoir by a diplomat who was “present at the creation” of US-Soviet relations. Charles Thayer headed off to Russia in 1933, calculating that if he could just learn Russian and be on the spot when the US and USSR established relations, he could make himself indispensable and start a career in the foreign service. Remarkably, he pulled it of.

93 Untranslatable Russian Words
December 01, 2008

93 Untranslatable Russian Words

Every language has concepts, ideas, words and idioms that are nearly impossible to translate into another language. This book looks at nearly 100 such Russian words and offers paths to their understanding and translation by way of examples from literature and everyday life. Difficult to translate words and concepts are introduced with dictionary definitions, then elucidated with citations from literature, speech and prose, helping the student of Russian comprehend the word/concept in context.

About Us

Russian Life is a publication of a 30-year-young, award-winning publishing house that creates a bimonthly magazine, books, maps, and other products for Russophiles the world over.

Latest Posts

Our Contacts

Russian Life
73 Main Street, Suite 402
Montpelier VT 05602

802-223-4955