June 30, 2021

The Rainbow Menace


The Rainbow Menace

“The demand for primitive toys suggests that not all of society, but a certain stratum, are inclined to simple decisions. Our society is approaching a situation where we will collapse into the abyss of simple solutions to complex issues.”

– Alexander Asmolov, Russian psychologist, politician, and head of the Department of Personality Psychology at Moscow State University

On June 28, the head of the Department of Personality Psychology at Moscow State University Alexander Asmolov – who is also a psychologist and politician – warned the Russian public of the malicious nature of the rather popular toy known as a “Simple-Dimples,” “Squishies,” or “Pop-its.”

The toy, which is regularly used in therapy for individuals with neurological disorders, has caught the attention of many a Russian child. Others fear that the often rainbow-colored items are gay propaganda.

 

 

You Might Also Like

Cheburashka in the Fog
  • July 01, 2021

Cheburashka in the Fog

Just a little over a year ago, Russia was rocked by revelations that one of its most venerated authors of childrens’ fiction subjected his daughter to abuse in a cult.
Royal(ish) Weddings and Toys for the Opposition
  • July 20, 2017

Royal(ish) Weddings and Toys for the Opposition

Getting flak for getting hitched, how fidget spinners foster political dissidence, and a new set of wheels around Russia. Plus dandy pigeons and the best totalitarian tourism. 
A Necessary Inspection
  • May 31, 2021

A Necessary Inspection

Russian kids are caught up in a toy craze, and the government is worried about how it might be influencing them.
Like this post? Get a weekly email digest + member-only deals

Some of our Books

Steppe
July 15, 2022

Steppe

This is the work that made Chekhov, launching his career as a writer and playwright of national and international renown. Retranslated and updated, this new bilingual edition is a super way to improve your Russian.

Murder and the Muse
December 12, 2016

Murder and the Muse

KGB Chief Andropov has tapped Matyushkin to solve a brazen jewel heist from Picasso’s wife at the posh Metropole Hotel. But when the case bleeds over into murder, machinations, and international intrigue, not everyone is eager to see where the clues might lead.

At the Circus
January 01, 2013

At the Circus

This wonderful novella by Alexander Kuprin tells the story of the wrestler Arbuzov and his battle against a renowned American wrestler. Rich in detail and characterization, At the Circus brims with excitement and life. You can smell the sawdust in the big top, see the vivid and colorful characters, sense the tension build as Arbuzov readies to face off against the American.

A Taste of Russia
November 01, 2012

A Taste of Russia

The definitive modern cookbook on Russian cuisine has been totally updated and redesigned in a 30th Anniversary Edition. Layering superbly researched recipes with informative essays on the dishes' rich historical and cultural context, A Taste of Russia includes over 200 recipes on everything from borshch to blini, from Salmon Coulibiac to Beef Stew with Rum, from Marinated Mushrooms to Walnut-honey Filled Pies. A Taste of Russia shows off the best that Russian cooking has to offer. Full of great quotes from Russian literature about Russian food and designed in a convenient wide format that stays open during use.

Moscow and Muscovites
November 26, 2013

Moscow and Muscovites

Vladimir Gilyarovsky's classic portrait of the Russian capital is one of Russians’ most beloved books. Yet it has never before been translated into English. Until now! It is a spectactular verbal pastiche: conversation, from gutter gibberish to the drawing room; oratory, from illiterates to aristocrats; prose, from boilerplate to Tolstoy; poetry, from earthy humor to Pushkin. 

Fearful Majesty
July 01, 2014

Fearful Majesty

This acclaimed biography of one of Russia’s most important and tyrannical rulers is not only a rich, readable biography, it is also surprisingly timely, revealing how many of the issues Russia faces today have their roots in Ivan’s reign.

Bears in the Caviar
May 01, 2015

Bears in the Caviar

Bears in the Caviar is a hilarious and insightful memoir by a diplomat who was “present at the creation” of US-Soviet relations. Charles Thayer headed off to Russia in 1933, calculating that if he could just learn Russian and be on the spot when the US and USSR established relations, he could make himself indispensable and start a career in the foreign service. Remarkably, he pulled it of.

Little Golden Calf
February 01, 2010

Little Golden Calf

Our edition of The Little Golden Calf, one of the greatest Russian satires ever, is the first new translation of this classic novel in nearly fifty years. It is also the first unabridged, uncensored English translation ever, and is 100% true to the original 1931 serial publication in the Russian journal 30 Dnei. Anne O. Fisher’s translation is copiously annotated, and includes an introduction by Alexandra Ilf, the daughter of one of the book’s two co-authors.

How Russia Got That Way
September 20, 2025

How Russia Got That Way

A fast-paced crash course in Russian history, from Norsemen to Navalny, that explores the ways the Kremlin uses history to achieve its ends.

About Us

Russian Life is a publication of a 30-year-young, award-winning publishing house that creates a bimonthly magazine, books, maps, and other products for Russophiles the world over.

Latest Posts

Our Contacts

Russian Life
73 Main Street, Suite 402
Montpelier VT 05602

802-223-4955