May 25, 2017

Russian Youth, Then and Now


Russian Youth, Then and Now
From Pioneers to Generation Z 

1. This week marks the 95th anniversary of the founding of the Pioneers – the rough Soviet equivalent of Girl Scouts and Boy Scouts, but with a heavy dose of communist ideology. The Pioneers were disbanded in 1991, and some  former members feel deeply nostalgic for the red bandanas and sense of community that scouting imparted. Branches of the Communist Party hosted events last weekend to celebrate the anniversary, while less nostalgic former members auctioned off their Pioneer tie clips and books.

2. Tsentennials, the Russian version of Millenials, do not have Pioneer scouting or communist ideology to unite them. Instead, as new studies of the first members of “Generation Z” to graduate university are demonstrating, they have a deep love of games, smart phones, rap, and video bloggers. Research into their political lives shows that they’re not too politicized, but are moved by ideas of justice and anti-corruption, while studies of their work habits show that different motivations move them than did their X and Y predecessors. It’s a good guess red bandanas have nothing to do with it.

3. Centennials know their memes. The same is not always true for well-meaning citizens. Novosibirsk resident Anton Burmintsev tries to spice up anti-litter and pro-sobriety signs with pictures of pop culture icons like Iron Man or cartoon characters. But his latest sign, which features a sarcastic-looking man meant to be mocking poor decisions, has itself been mocked for its unironic appeal to folks to pick up their trash. Social media users rushed to offer more appropriately ironic slogans.

Quote of the Week

“There won’t be litter in the apartments’ courtyard if the apartments have no courtyard!”
—One of the suggestions for an ironic anti-littering slogan to accompany the photograph of a man sardonically pointing at his temple as an appeal to Novosibirsk residents to pick up after themselves.

In Odder News
  • Historians unearthed more than a billion Soviet rubles in abandoned missile silos. There’s no treasure like moldy, obsolete banknotes.
  • What would Jesus do? Accept a pricey new Land Cruiser as a gift, according to Russian Orthodox bishop who, coincidentally, just accepted a pricey new Land Cruiser as a gift. 
  • A bear helps plant potatoes, and it’s pretty adorable. Yep, that’s the whole story.

Want more where this comes from? Give your inbox the gift of TWERF, our Thursday newsletter on the quirkiest, obscurest, and Russianest of Russian happenings of the week.

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Some of our Books

The Little Humpbacked Horse
November 03, 2014

The Little Humpbacked Horse

A beloved Russian classic about a resourceful Russian peasant, Vanya, and his miracle-working horse, who together undergo various trials, exploits and adventures at the whim of a laughable tsar, told in rich, narrative poetry.

Russian Rules
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Russian Rules

From the shores of the White Sea to Moscow and the Northern Caucasus, Russian Rules is a high-speed thriller based on actual events, terrifying possibilities, and some really stupid decisions.

Jews in Service to the Tsar
October 09, 2011

Jews in Service to the Tsar

Benjamin Disraeli advised, “Read no history: nothing but biography, for that is life without theory.” With Jews in Service to the Tsar, Lev Berdnikov offers us 28 biographies spanning five centuries of Russian Jewish history, and each portrait opens a new window onto the history of Eastern Europe’s Jews, illuminating dark corners and challenging widely-held conceptions about the role of Jews in Russian history.

White Magic
June 01, 2021

White Magic

The thirteen tales in this volume – all written by Russian émigrés, writers who fled their native country in the early twentieth century – contain a fair dose of magic and mysticism, of terror and the supernatural. There are Petersburg revenants, grief-stricken avengers, Lithuanian vampires, flying skeletons, murders and duels, and even a ghostly Edgar Allen Poe.

Moscow and Muscovites
November 26, 2013

Moscow and Muscovites

Vladimir Gilyarovsky's classic portrait of the Russian capital is one of Russians’ most beloved books. Yet it has never before been translated into English. Until now! It is a spectactular verbal pastiche: conversation, from gutter gibberish to the drawing room; oratory, from illiterates to aristocrats; prose, from boilerplate to Tolstoy; poetry, from earthy humor to Pushkin. 

Little Golden Calf
February 01, 2010

Little Golden Calf

Our edition of The Little Golden Calf, one of the greatest Russian satires ever, is the first new translation of this classic novel in nearly fifty years. It is also the first unabridged, uncensored English translation ever, and is 100% true to the original 1931 serial publication in the Russian journal 30 Dnei. Anne O. Fisher’s translation is copiously annotated, and includes an introduction by Alexandra Ilf, the daughter of one of the book’s two co-authors.

The Pet Hawk of the House of Abbas
October 01, 2013

The Pet Hawk of the House of Abbas

This exciting new trilogy by a Russian author – who has been compared to Orhan Pamuk and Umberto Eco – vividly recreates a lost world, yet its passions and characters are entirely relevant to the present day. Full of mystery, memorable characters, and non-stop adventure, The Pet Hawk of the House of Abbas is a must read for lovers of historical fiction and international thrillers.

 
Steppe
July 15, 2022

Steppe

This is the work that made Chekhov, launching his career as a writer and playwright of national and international renown. Retranslated and updated, this new bilingual edition is a super way to improve your Russian.

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