October 05, 2011

What Would Steve Do?


What Would Steve Do?

Late last night, my son texted me from college: "Steve Jobs died." 

How to explain the feeling of sadness and loss that overcame me, as it did many others at hearing this news? I think it is simply that we have lost a visionary, a modern prophet, someone who changed the way we see the world. And when the world loses someone like that, especially when they are so young, it feels like the world has lost a bit of its future...

Certainly the announcement of Job's death was not a surprise. We all knew Jobs was sick, very sick, and that his imminent sense of mortality influenced his work and life. He himself, in his wonderful 2005 commencement address at Stanford, ruminated on that impact.

Almost everything — all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

Just before this, in that same speech, Jobs said 

When I was 17, I read a quote that went something like: "If you live each day as if it was your last, someday you'll most certainly be right." It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something.

Steve Jobs was a passionate, perfectionist, visionary entrepreneur who changed the world as we know it by making "truly great stuff." And while I never met him, he immeasurably altered the course of my life, of my company's life: for the past 20 years, Apple has been at the forefront of changing every aspect of publishing as we know it, making possible things that just a few years ago were unthinkable.

So this morning it occured to me that, in these challenging economic times, it may well behoove us business people, entrepreneurs, students, creative types – whatever, to stop, look around at what we are doing, and ask ourselves, "What would Steve do?"

Examining the circumstances and options of one's life (or business) and asking hard questions can put a whole lot of things into perspective.

  • "Is this the best I can do?"
  • "Am I compromising quality for some other quick payoff?"
  • "Is this truly great?"
  • "Is this the best way to be spending my time?"
  • "Am I following my heart?"
  • "If today were the last day of my life, would I want to do what I am about to do today?"

In the coming issue of our journal Chtenia, the literary invention Kozma Prutkov says, "Death was wisely placed at the end of life so we could have time to prepare for it." It is never to early to start. And of course I don't mean in the sense of reserving a plot or taking out life insurance, but thinking about the impression you will leave behind, the lives you will have changed.

But Steve Jobs gets the final word today:

Death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new. Right now the new is you.

Tags: steve jobs
Like this post? Get a weekly email digest + member-only deals

Some of Our Books

Woe From Wit (bilingual)

Woe From Wit (bilingual)

One of the most famous works of Russian literature, the four-act comedy in verse Woe from Wit skewers staid, nineteenth century Russian society, and it positively teems with “winged phrases” that are essential colloquialisms for students of Russian and Russian culture.
Driving Down Russia's Spine

Driving Down Russia's Spine

The story of the epic Spine of Russia trip, intertwining fascinating subject profiles with digressions into historical and cultural themes relevant to understanding modern Russia. 
93 Untranslatable Russian Words

93 Untranslatable Russian Words

Every language has concepts, ideas, words and idioms that are nearly impossible to translate into another language. This book looks at nearly 100 such Russian words and offers paths to their understanding and translation by way of examples from literature and everyday life. Difficult to translate words and concepts are introduced with dictionary definitions, then elucidated with citations from literature, speech and prose, helping the student of Russian comprehend the word/concept in context.
Russian Rules

Russian Rules

From the shores of the White Sea to Moscow and the Northern Caucasus, Russian Rules is a high-speed thriller based on actual events, terrifying possibilities, and some really stupid decisions.
The Samovar Murders

The Samovar Murders

The murder of a poet is always more than a murder. When a famous writer is brutally stabbed on the campus of Moscow’s Lumumba University, the son of a recently deposed African president confesses, and the case assumes political implications that no one wants any part of.
Murder at the Dacha

Murder at the Dacha

Senior Lieutenant Pavel Matyushkin has a problem. Several, actually. Not the least of them is the fact that a powerful Soviet boss has been murdered, and Matyushkin's surly commander has given him an unreasonably short time frame to close the case.
The Frogs Who Begged for a Tsar (bilingual)

The Frogs Who Begged for a Tsar (bilingual)

The fables of Ivan Krylov are rich fonts of Russian cultural wisdom and experience – reading and understanding them is vital to grasping the Russian worldview. This new edition of 62 of Krylov’s tales presents them side-by-side in English and Russian. The wonderfully lyrical translations by Lydia Razran Stone are accompanied by original, whimsical color illustrations by Katya Korobkina.
Jews in Service to the Tsar

Jews in Service to the Tsar

Benjamin Disraeli advised, “Read no history: nothing but biography, for that is life without theory.” With Jews in Service to the Tsar, Lev Berdnikov offers us 28 biographies spanning five centuries of Russian Jewish history, and each portrait opens a new window onto the history of Eastern Europe’s Jews, illuminating dark corners and challenging widely-held conceptions about the role of Jews in Russian history.
The Pet Hawk of the House of Abbas

The Pet Hawk of the House of Abbas

This exciting new trilogy by a Russian author – who has been compared to Orhan Pamuk and Umberto Eco – vividly recreates a lost world, yet its passions and characters are entirely relevant to the present day. Full of mystery, memorable characters, and non-stop adventure, The Pet Hawk of the House of Abbas is a must read for lovers of historical fiction and international thrillers.  
Maria's War: A Soldier's Autobiography

Maria's War: A Soldier's Autobiography

This astonishingly gripping autobiography by the founder of the Russian Women’s Death Battallion in World War I is an eye-opening documentary of life before, during and after the Bolshevik Revolution.

About Us

Russian Life is a publication of a 30-year-young, award-winning publishing house that creates a bimonthly magazine, books, maps, and other products for Russophiles the world over.

Latest Posts

Our Contacts

Russian Life
73 Main Street, Suite 402
Montpelier VT 05602

802-223-4955