No Cheap Burger for You

A planned sale at the McDonald’s on Pushkin Square was cancelled due to the risk of coronavirus infection. The sale was intended to celebrate the thirtieth anniversary of the store’s opening. To commemorate, the store was planning to sell hamburgers and cheeseburgers at the original 1990s price of R3 (five cents today; about 2 bucks 50 back then, per the official rate exchange rate). Happy meals and fries were set to be sold at R30 (approximately 50 cents).

Unfortunately for McDonald’s lovers, the company cancelled the anniversary event after Moscow government officials suggested calling off events in crowded spaces to avoid the risk of spreading coronavirus infections. They company is thinking of other ways to celebrate the anniversary.

The first McDonald’s opened in Russia on January 31, 1990, in Pushkin Square. On its opening day it served over 30,000 customers, setting a world record. Since then, in the 30 years McDonald’s has been operating in Russia, more than 140 million people have been served.