March 18, 2025

"How Are You, Still Haven´t Given Birth Yet?"


"How Are You, Still Haven´t Given Birth Yet?"
A pregnant woman stands in front of a window. The Russian Life files.

On March 13, Moscovites were presented with a giant pink road sign that read, "How are you, still haven't given birth yet?" The Moscow Department of Health's latest campaign started at a time when Russia is not only facing a demographic crisis, but also cracking down on reproductive rights.

In the pink ad, the word rodila (gave birth) appears with the "o" in the shape of a heart, but the campaign is far from a friendly invitation. According to Press Secretary Dmitry Peskov, the birthrate in Russia is at a "terribly low level," with 1.4 births per woman. This is comparable to Japan and many European countries. Casualties in the invasion of Ukraine and the emigration of Russians have further fueled the demographic crisis. Peskov said that the way to solve this problem was to "increase the average birth rate." In other words, to urge women to give birth.

It's not the first time the government has incentivized women to give birth. In 2019, the show "Pregnant at 16" was aired on official state television. It was a copy of the American reality TV show "16 and Pregnant," and aimed at encouraging teens to "make the right choice" and keep their pregnancies.

Russian officials have also targeted abortion. Since August 2024, it has been illegal to buy abortion-inducing pills without a prescription. The Chairpairson of the Federation Council, Valentina Matvienko, said that doctors that dissuaded patients from getting an abortion would be awarded bonuses. Meanwhile, the Ryazan Regional Duma proposed a law that would fine doctors who "induced" abortion. Therefore, any healthcare provider who mentioned any way to end a pregnancy would be penalized.

While Russia pushes for its women to give birth, the cost of living index has not gotten better. Food prices have increased by over 50 percent. The maximum benefits a woman can receive in a year and a half is R68,995 ($809), which is comparable to renting a cheap one-bedroom apartment in Moscow for a month. 

You Might Also Like

Fleeting Freedom
  • March 16, 2025

Fleeting Freedom

A Ural journalist was released from jail, only to be re-arrested.
Women's Rights in Wartime
  • March 04, 2025

Women's Rights in Wartime

Women's rights activists face increased pressure and reduced domestic violence resources in Russia.
Frontline Sex, Moscow Prices
  • February 11, 2025

Frontline Sex, Moscow Prices

Russian sex workers have flocked to the frontlines of Ukraine to satisfy soldiers' growing demand.
Like this post? Get a weekly email digest + member-only deals

Some of our Books

Fearful Majesty
July 01, 2014

Fearful Majesty

This acclaimed biography of one of Russia’s most important and tyrannical rulers is not only a rich, readable biography, it is also surprisingly timely, revealing how many of the issues Russia faces today have their roots in Ivan’s reign.

Marooned in Moscow
May 01, 2011

Marooned in Moscow

This gripping autobiography plays out against the backdrop of Russia's bloody Civil War, and was one of the first Western eyewitness accounts of life in post-revolutionary Russia. Marooned in Moscow provides a fascinating account of one woman's entry into war-torn Russia in early 1920, first-person impressions of many in the top Soviet leadership, and accounts of the author's increasingly dangerous work as a journalist and spy, to say nothing of her work on behalf of prisoners, her two arrests, and her eventual ten-month-long imprisonment, including in the infamous Lubyanka prison. It is a veritable encyclopedia of life in Russia in the early 1920s.

The Pet Hawk of the House of Abbas
October 01, 2013

The Pet Hawk of the House of Abbas

This exciting new trilogy by a Russian author – who has been compared to Orhan Pamuk and Umberto Eco – vividly recreates a lost world, yet its passions and characters are entirely relevant to the present day. Full of mystery, memorable characters, and non-stop adventure, The Pet Hawk of the House of Abbas is a must read for lovers of historical fiction and international thrillers.

 
At the Circus
January 01, 2013

At the Circus

This wonderful novella by Alexander Kuprin tells the story of the wrestler Arbuzov and his battle against a renowned American wrestler. Rich in detail and characterization, At the Circus brims with excitement and life. You can smell the sawdust in the big top, see the vivid and colorful characters, sense the tension build as Arbuzov readies to face off against the American.

The Samovar Murders
November 01, 2019

The Samovar Murders

The murder of a poet is always more than a murder. When a famous writer is brutally stabbed on the campus of Moscow’s Lumumba University, the son of a recently deposed African president confesses, and the case assumes political implications that no one wants any part of.

93 Untranslatable Russian Words
December 01, 2008

93 Untranslatable Russian Words

Every language has concepts, ideas, words and idioms that are nearly impossible to translate into another language. This book looks at nearly 100 such Russian words and offers paths to their understanding and translation by way of examples from literature and everyday life. Difficult to translate words and concepts are introduced with dictionary definitions, then elucidated with citations from literature, speech and prose, helping the student of Russian comprehend the word/concept in context.

Life Stories
September 01, 2009

Life Stories

The Life Stories collection is a nice introduction to contemporary Russian fiction: many of the 19 authors featured here have won major Russian literary prizes and/or become bestsellers. These are life-affirming stories of love, family, hope, rebirth, mystery and imagination, masterfully translated by some of the best Russian-English translators working today. The selections reassert the power of Russian literature to affect readers of all cultures in profound and lasting ways. Best of all, 100% of the profits from the sale of this book are going to benefit Russian hospice—not-for-profit care for fellow human beings who are nearing the end of their own life stories.

Fish
February 01, 2010

Fish

This mesmerizing novel from one of Russia’s most important modern authors traces the life journey of a selfless Russian everywoman. In the wake of the Soviet breakup, inexorable forces drag Vera across the breadth of the Russian empire. Facing a relentless onslaught of human and social trials, she swims against the current of life, countering adversity and pain with compassion and hope, in many ways personifying Mother Russia’s torment and resilience amid the Soviet disintegration.

About Us

Russian Life is the 31-year-old publication of an award-winning publishing house that also creates books, and other products for Russophiles the world over.

Latest Posts

Our Contacts

Russian Life
73 Main Street, Suite 402
Montpelier VT 05602

802-223-4955