June 09, 2024

Good Riddance, McDonald's


Good Riddance, McDonald's
McDonald's, before being kicked out. The Russian Life files

Anna Popova, head of Russia's consumer protection ministry Rospotrebnadzor, was quoted as being happy that one of the world's largest food chains left the country.

In her words, "there was no more joyful person than me" when McDonald's left Russia. She also hailed the Russian replacement of the chain, called "Tasty, Period," as "the flagship of healthy eating."

McDonald's, like many Western-owned chains, left Russia in March 2022 following the invasion of Ukraine and the imposition of heavy Western sanctions. In some ways, this has had negative economic consequences for everyday Russians.

In a twist, however, some popular brands were bought up by Russian investors, weakly rebranded, and continued operation with little interruption. In addition to Tasty, Period, Starbucks' Russian operations were taken over by a pro-Putin rapper and an entrepreneur and rebranded as "Stars" coffee (the mermaid is now a woman in a traditional Russian headdress). Similar treatments have been done to Domino's, KFC, Coca-Cola, and others.

You Might Also Like

Twinkle, Twinkle
  • August 26, 2022

Twinkle, Twinkle

A rapper and a restauranteur have teamed up to rebrand the now-exiled Starbucks as a more Russia-friendly Stars Coffee.
Huawei Slinks Out
  • April 15, 2022

Huawei Slinks Out

Russia's international economic isolation continues as Chinese telecoms giant Huawei moves to leave the country.
Like this post? Get a weekly email digest + member-only deals

Some of Our Books

Bears in the Caviar

Bears in the Caviar

Bears in the Caviar is a hilarious and insightful memoir by a diplomat who was “present at the creation” of US-Soviet relations. Charles Thayer headed off to Russia in 1933, calculating that if he could just learn Russian and be on the spot when the US and USSR established relations, he could make himself indispensable and start a career in the foreign service. Remarkably, he pulled it of.
Murder at the Dacha

Murder at the Dacha

Senior Lieutenant Pavel Matyushkin has a problem. Several, actually. Not the least of them is the fact that a powerful Soviet boss has been murdered, and Matyushkin's surly commander has given him an unreasonably short time frame to close the case.
Chekhov Bilingual

Chekhov Bilingual

Some of Chekhov's most beloved stories, with English and accented Russian on facing pages throughout. 
Tolstoy Bilingual

Tolstoy Bilingual

This compact, yet surprisingly broad look at the life and work of Tolstoy spans from one of his earliest stories to one of his last, looking at works that made him famous and others that made him notorious. 
Life Stories: Original Fiction By Russian Authors

Life Stories: Original Fiction By Russian Authors

The Life Stories collection is a nice introduction to contemporary Russian fiction: many of the 19 authors featured here have won major Russian literary prizes and/or become bestsellers. These are life-affirming stories of love, family, hope, rebirth, mystery and imagination, masterfully translated by some of the best Russian-English translators working today. The selections reassert the power of Russian literature to affect readers of all cultures in profound and lasting ways. Best of all, 100% of the profits from the sale of this book are going to benefit Russian hospice—not-for-profit care for fellow human beings who are nearing the end of their own life stories.
Driving Down Russia's Spine

Driving Down Russia's Spine

The story of the epic Spine of Russia trip, intertwining fascinating subject profiles with digressions into historical and cultural themes relevant to understanding modern Russia. 
White Magic

White Magic

The thirteen tales in this volume – all written by Russian émigrés, writers who fled their native country in the early twentieth century – contain a fair dose of magic and mysticism, of terror and the supernatural. There are Petersburg revenants, grief-stricken avengers, Lithuanian vampires, flying skeletons, murders and duels, and even a ghostly Edgar Allen Poe.
The Latchkey Murders

The Latchkey Murders

Senior Lieutenant Pavel Matyushkin is back on the case in this prequel to the popular mystery Murder at the Dacha, in which a serial killer is on the loose in Khrushchev’s Moscow...
Davai! The Russians and Their Vodka

Davai! The Russians and Their Vodka

In this comprehensive, quixotic and addictive book, Edwin Trommelen explores all facets of the Russian obsession with vodka. Peering chiefly through the lenses of history and literature, Trommelen offers up an appropriately complex, rich and bittersweet portrait, based on great respect for Russian culture.

About Us

Russian Life is a publication of a 30-year-young, award-winning publishing house that creates a bimonthly magazine, books, maps, and other products for Russophiles the world over.

Latest Posts

Our Contacts

Russian Life
73 Main Street, Suite 402
Montpelier VT 05602

802-223-4955