May 25, 2017

Russian Youth, Then and Now


Russian Youth, Then and Now
From Pioneers to Generation Z 

1. This week marks the 95th anniversary of the founding of the Pioneers – the rough Soviet equivalent of Girl Scouts and Boy Scouts, but with a heavy dose of communist ideology. The Pioneers were disbanded in 1991, and some  former members feel deeply nostalgic for the red bandanas and sense of community that scouting imparted. Branches of the Communist Party hosted events last weekend to celebrate the anniversary, while less nostalgic former members auctioned off their Pioneer tie clips and books.

2. Tsentennials, the Russian version of Millenials, do not have Pioneer scouting or communist ideology to unite them. Instead, as new studies of the first members of “Generation Z” to graduate university are demonstrating, they have a deep love of games, smart phones, rap, and video bloggers. Research into their political lives shows that they’re not too politicized, but are moved by ideas of justice and anti-corruption, while studies of their work habits show that different motivations move them than did their X and Y predecessors. It’s a good guess red bandanas have nothing to do with it.

3. Centennials know their memes. The same is not always true for well-meaning citizens. Novosibirsk resident Anton Burmintsev tries to spice up anti-litter and pro-sobriety signs with pictures of pop culture icons like Iron Man or cartoon characters. But his latest sign, which features a sarcastic-looking man meant to be mocking poor decisions, has itself been mocked for its unironic appeal to folks to pick up their trash. Social media users rushed to offer more appropriately ironic slogans.

Quote of the Week

“There won’t be litter in the apartments’ courtyard if the apartments have no courtyard!”
—One of the suggestions for an ironic anti-littering slogan to accompany the photograph of a man sardonically pointing at his temple as an appeal to Novosibirsk residents to pick up after themselves.

In Odder News
  • Historians unearthed more than a billion Soviet rubles in abandoned missile silos. There’s no treasure like moldy, obsolete banknotes.
  • What would Jesus do? Accept a pricey new Land Cruiser as a gift, according to Russian Orthodox bishop who, coincidentally, just accepted a pricey new Land Cruiser as a gift. 
  • A bear helps plant potatoes, and it’s pretty adorable. Yep, that’s the whole story.

Want more where this comes from? Give your inbox the gift of TWERF, our Thursday newsletter on the quirkiest, obscurest, and Russianest of Russian happenings of the week.

Like this post? Get a weekly email digest + member-only deals

Some of our Books

Survival Russian
February 01, 2009

Survival Russian

Survival Russian is an intensely practical guide to conversational, colloquial and culture-rich Russian. It uses humor, current events and thematically-driven essays to deepen readers’ understanding of Russian language and culture. This enlarged Second Edition of Survival Russian includes over 90 essays and illuminates over 2000 invaluable Russian phrases and words.

The Little Humpbacked Horse
November 03, 2014

The Little Humpbacked Horse

A beloved Russian classic about a resourceful Russian peasant, Vanya, and his miracle-working horse, who together undergo various trials, exploits and adventures at the whim of a laughable tsar, told in rich, narrative poetry.

Davai! The Russians and Their Vodka
November 01, 2012

Davai! The Russians and Their Vodka

In this comprehensive, quixotic and addictive book, Edwin Trommelen explores all facets of the Russian obsession with vodka. Peering chiefly through the lenses of history and literature, Trommelen offers up an appropriately complex, rich and bittersweet portrait, based on great respect for Russian culture.

The Pet Hawk of the House of Abbas
October 01, 2013

The Pet Hawk of the House of Abbas

This exciting new trilogy by a Russian author – who has been compared to Orhan Pamuk and Umberto Eco – vividly recreates a lost world, yet its passions and characters are entirely relevant to the present day. Full of mystery, memorable characters, and non-stop adventure, The Pet Hawk of the House of Abbas is a must read for lovers of historical fiction and international thrillers.

 
Driving Down Russia's Spine
June 01, 2016

Driving Down Russia's Spine

The story of the epic Spine of Russia trip, intertwining fascinating subject profiles with digressions into historical and cultural themes relevant to understanding modern Russia. 

How Russia Got That Way
September 20, 2025

How Russia Got That Way

A fast-paced crash course in Russian history, from Norsemen to Navalny, that explores the ways the Kremlin uses history to achieve its ends.

Russian Rules
November 16, 2011

Russian Rules

From the shores of the White Sea to Moscow and the Northern Caucasus, Russian Rules is a high-speed thriller based on actual events, terrifying possibilities, and some really stupid decisions.

A Taste of Russia
November 01, 2012

A Taste of Russia

The definitive modern cookbook on Russian cuisine has been totally updated and redesigned in a 30th Anniversary Edition. Layering superbly researched recipes with informative essays on the dishes' rich historical and cultural context, A Taste of Russia includes over 200 recipes on everything from borshch to blini, from Salmon Coulibiac to Beef Stew with Rum, from Marinated Mushrooms to Walnut-honey Filled Pies. A Taste of Russia shows off the best that Russian cooking has to offer. Full of great quotes from Russian literature about Russian food and designed in a convenient wide format that stays open during use.

About Us

Russian Life is the 31-year-old publication of an award-winning publishing house that also creates books, and other products for Russophiles the world over.

Latest Posts

Our Contacts

Russian Life
73 Main Street, Suite 402
Montpelier VT 05602

802-223-4955