April 13, 2025

From Bashkortostan to the Global Charts


From Bashkortostan to the Global Charts
Adel Musume, lead singer of AY YOLA. AY YOLA, Instagram.

A band from Bashkortostan, one of Russia's autonomous republics, has amassed millions of views on TikTok and YouTube with "Homay," a single sung solely in Bashkir. The folkloric techno song reached the fourth spot in Apple's Shazam chart, surpassing global stars such as Lady Gaga, Kendrick Lamar, and Bruno Mars.

The band AY YOLA takes its musical inspiration from its hometown, Ufa. The band's debut album is based on the Bashkir folktale "Ural-Batyr," which was passed down orally for generations. The record follows the tale's hero, Ural, on his journey to discover that immortality an be found in good deeds. On February 21, AY YOLA released its first single, "Batyr."

Despite only being "founded" in mid-January, AY YOLA's members have a long history. Lead singer Adel Shaykhitdinova won a singing competition on the show Pesny ("Songs") of the channel TNT. Shaykhitdinova, who also plays the guitar and the Bashkir sting instrument dombra, worked as a songwriter and vocalist with major Russian music labels. Together with her father and fellow AY YOLA member Ruslan Shaykhitdinov, they formed the now inactive musical duo Musume.

Ruslan Shaykhitdinov, also known as DJ Sever ("DJ North"), has been recognized as one of Russia's top 30 disc jockeys. He has worked for the show "Elektroshok" on Radio Maximum in Moscow. Shaykhitdinov, who plays the keyboard, the kobyz, and the bass, is the producer responsible for the band´s unique sound. 

The third member of AY YOLA, Rinat Ramazanov, who throat sings and plays the traditional Bashkir flute quray, has received national and international acclaim. Ramazanov has been recognized as an "Honored Artist of Bashkortostan." The musician's solo project "Argymak" won him the Grand Prix of the Nomad Universe international competition in Saudi Arabia. 

AY YOLA's true global recognition came after the release of "Homay." The song follows the story of a womanbird that helps Ural battle the forces of evil. The track quickly became viral, especially in Kazakhstan, Uzbekistan, Kyrgyzstan, and Turkey. AY YOLA uploaded short snippets of the videoclip for "Homay" with subtitles in multiple languages, including English.

Shaykhitdinova has been criticized for her "heavy Russian accent" in Bashkir. The singer, who is half-Russian and half-Bashkir, didn't grow up speaking the language. However, that doesn't stop her from singing in her "native tongue." The band said on social media, "We are a bridge between the past and the present, telling eternal stories in a new sound."

"AY YOLA" is translated from Bashkir as "laws of the universe." Ramazanov explained the meaning of the band's name to BashInform: "Eternal values: do not kill, do not steal, respect your elder ones, protect the younger ones. These are the principals that underlie our project."

Listen to "Homay" here:

 

 

You Might Also Like

Artists in Custody
  • March 25, 2025

Artists in Custody

Russia currently has 42 "cultural" figures who are political prisoners and another 176 on their way to becoming the same.
The Music of War
  • October 30, 2024

The Music of War

Russian military ensembles glorify war and profit from it.
A Singer Diversifies
  • October 20, 2024

A Singer Diversifies

The notoriously pr-Kremlin rock star Shaman has filed trademarks for alcoholic beverages, household goods, and sex toys.
Make Fairy Tales, not War
  • June 05, 2024

Make Fairy Tales, not War

Russian authorities are spending more on the production of fantasy films than on war films, according to a recent study.
Like this post? Get a weekly email digest + member-only deals

Some of Our Books

Chekhov Bilingual

Chekhov Bilingual

Some of Chekhov's most beloved stories, with English and accented Russian on facing pages throughout. 
Dostoyevsky Bilingual

Dostoyevsky Bilingual

Bilingual series of short, lesser known, but highly significant works that show the traditional view of Dostoyevsky as a dour, intense, philosophical writer to be unnecessarily one-sided. 
Steppe / Степь (bilingual)

Steppe / Степь (bilingual)

This is the work that made Chekhov, launching his career as a writer and playwright of national and international renown. Retranslated and updated, this new bilingual edition is a super way to improve your Russian.
How Russia Got That Way

How Russia Got That Way

A fast-paced crash course in Russian history, from Norsemen to Navalny, that explores the ways the Kremlin uses history to achieve its ends.
At the Circus (bilingual)

At the Circus (bilingual)

This wonderful novella by Alexander Kuprin tells the story of the wrestler Arbuzov and his battle against a renowned American wrestler. Rich in detail and characterization, At the Circus brims with excitement and life. You can smell the sawdust in the big top, see the vivid and colorful characters, sense the tension build as Arbuzov readies to face off against the American.
Woe From Wit (bilingual)

Woe From Wit (bilingual)

One of the most famous works of Russian literature, the four-act comedy in verse Woe from Wit skewers staid, nineteenth century Russian society, and it positively teems with “winged phrases” that are essential colloquialisms for students of Russian and Russian culture.
The Moscow Eccentric

The Moscow Eccentric

Advance reviewers are calling this new translation "a coup" and "a remarkable achievement." This rediscovered gem of a novel by one of Russia's finest writers explores some of the thorniest issues of the early twentieth century.
Stargorod: A Novel in Many Voices

Stargorod: A Novel in Many Voices

Stargorod is a mid-sized provincial city that exists only in Russian metaphorical space. It has its roots in Gogol, and Ilf and Petrov, and is a place far from Moscow, but close to Russian hearts. It is a place of mystery and normality, of provincial innocence and Black Earth wisdom. Strange, inexplicable things happen in Stargorod. So do good things. And bad things. A lot like life everywhere, one might say. Only with a heavy dose of vodka, longing and mystery.
The Pet Hawk of the House of Abbas

The Pet Hawk of the House of Abbas

This exciting new trilogy by a Russian author – who has been compared to Orhan Pamuk and Umberto Eco – vividly recreates a lost world, yet its passions and characters are entirely relevant to the present day. Full of mystery, memorable characters, and non-stop adventure, The Pet Hawk of the House of Abbas is a must read for lovers of historical fiction and international thrillers.  
Murder and the Muse
December 12, 2016

Murder and the Muse

KGB Chief Andropov has tapped Matyushkin to solve a brazen jewel heist from Picasso’s wife at the posh Metropole Hotel. But when the case bleeds over into murder, machinations, and international intrigue, not everyone is eager to see where the clues might lead.

Steppe
July 15, 2022

Steppe

This is the work that made Chekhov, launching his career as a writer and playwright of national and international renown. Retranslated and updated, this new bilingual edition is a super way to improve your Russian.

The Samovar Murders
November 01, 2019

The Samovar Murders

The murder of a poet is always more than a murder. When a famous writer is brutally stabbed on the campus of Moscow’s Lumumba University, the son of a recently deposed African president confesses, and the case assumes political implications that no one wants any part of.

The Moscow Eccentric
December 01, 2016

The Moscow Eccentric

Advance reviewers are calling this new translation "a coup" and "a remarkable achievement." This rediscovered gem of a novel by one of Russia's finest writers explores some of the thorniest issues of the early twentieth century.

Russian Rules
November 16, 2011

Russian Rules

From the shores of the White Sea to Moscow and the Northern Caucasus, Russian Rules is a high-speed thriller based on actual events, terrifying possibilities, and some really stupid decisions.

Woe From Wit (bilingual)
June 20, 2017

Woe From Wit (bilingual)

One of the most famous works of Russian literature, the four-act comedy in verse Woe from Wit skewers staid, nineteenth century Russian society, and it positively teems with “winged phrases” that are essential colloquialisms for students of Russian and Russian culture.

Moscow and Muscovites
November 26, 2013

Moscow and Muscovites

Vladimir Gilyarovsky's classic portrait of the Russian capital is one of Russians’ most beloved books. Yet it has never before been translated into English. Until now! It is a spectactular verbal pastiche: conversation, from gutter gibberish to the drawing room; oratory, from illiterates to aristocrats; prose, from boilerplate to Tolstoy; poetry, from earthy humor to Pushkin. 

Stargorod: A Novel in Many Voices
May 01, 2013

Stargorod: A Novel in Many Voices

Stargorod is a mid-sized provincial city that exists only in Russian metaphorical space. It has its roots in Gogol, and Ilf and Petrov, and is a place far from Moscow, but close to Russian hearts. It is a place of mystery and normality, of provincial innocence and Black Earth wisdom. Strange, inexplicable things happen in Stargorod. So do good things. And bad things. A lot like life everywhere, one might say. Only with a heavy dose of vodka, longing and mystery.

Fish
February 01, 2010

Fish

This mesmerizing novel from one of Russia’s most important modern authors traces the life journey of a selfless Russian everywoman. In the wake of the Soviet breakup, inexorable forces drag Vera across the breadth of the Russian empire. Facing a relentless onslaught of human and social trials, she swims against the current of life, countering adversity and pain with compassion and hope, in many ways personifying Mother Russia’s torment and resilience amid the Soviet disintegration.

About Us

Russian Life is a publication of a 30-year-young, award-winning publishing house that creates a bimonthly magazine, books, maps, and other products for Russophiles the world over.

Latest Posts

Our Contacts

Russian Life
73 Main Street, Suite 402
Montpelier VT 05602

802-223-4955