April 13, 2025

From Bashkortostan to the Global Charts


From Bashkortostan to the Global Charts
Adel Musume, lead singer of AY YOLA. AY YOLA, Instagram.

A band from Bashkortostan, one of Russia's autonomous republics, has amassed millions of views on TikTok and YouTube with "Homay," a single sung solely in Bashkir. The folkloric techno song reached the fourth spot in Apple's Shazam chart, surpassing global stars such as Lady Gaga, Kendrick Lamar, and Bruno Mars.

The band AY YOLA takes its musical inspiration from its hometown, Ufa. The band's debut album is based on the Bashkir folktale "Ural-Batyr," which was passed down orally for generations. The record follows the tale's hero, Ural, on his journey to discover that immortality an be found in good deeds. On February 21, AY YOLA released its first single, "Batyr."

Despite only being "founded" in mid-January, AY YOLA's members have a long history. Lead singer Adel Shaykhitdinova won a singing competition on the show Pesny ("Songs") of the channel TNT. Shaykhitdinova, who also plays the guitar and the Bashkir sting instrument dombra, worked as a songwriter and vocalist with major Russian music labels. Together with her father and fellow AY YOLA member Ruslan Shaykhitdinov, they formed the now inactive musical duo Musume.

Ruslan Shaykhitdinov, also known as DJ Sever ("DJ North"), has been recognized as one of Russia's top 30 disc jockeys. He has worked for the show "Elektroshok" on Radio Maximum in Moscow. Shaykhitdinov, who plays the keyboard, the kobyz, and the bass, is the producer responsible for the band´s unique sound. 

The third member of AY YOLA, Rinat Ramazanov, who throat sings and plays the traditional Bashkir flute quray, has received national and international acclaim. Ramazanov has been recognized as an "Honored Artist of Bashkortostan." The musician's solo project "Argymak" won him the Grand Prix of the Nomad Universe international competition in Saudi Arabia. 

AY YOLA's true global recognition came after the release of "Homay." The song follows the story of a womanbird that helps Ural battle the forces of evil. The track quickly became viral, especially in Kazakhstan, Uzbekistan, Kyrgyzstan, and Turkey. AY YOLA uploaded short snippets of the videoclip for "Homay" with subtitles in multiple languages, including English.

Shaykhitdinova has been criticized for her "heavy Russian accent" in Bashkir. The singer, who is half-Russian and half-Bashkir, didn't grow up speaking the language. However, that doesn't stop her from singing in her "native tongue." The band said on social media, "We are a bridge between the past and the present, telling eternal stories in a new sound."

"AY YOLA" is translated from Bashkir as "laws of the universe." Ramazanov explained the meaning of the band's name to BashInform: "Eternal values: do not kill, do not steal, respect your elder ones, protect the younger ones. These are the principals that underlie our project."

Listen to "Homay" here:

 

 

You Might Also Like

Artists in Custody
  • March 25, 2025

Artists in Custody

Russia currently has 42 "cultural" figures who are political prisoners and another 176 on their way to becoming the same.
The Music of War
  • October 30, 2024

The Music of War

Russian military ensembles glorify war and profit from it.
A Singer Diversifies
  • October 20, 2024

A Singer Diversifies

The notoriously pr-Kremlin rock star Shaman has filed trademarks for alcoholic beverages, household goods, and sex toys.
Make Fairy Tales, not War
  • June 05, 2024

Make Fairy Tales, not War

Russian authorities are spending more on the production of fantasy films than on war films, according to a recent study.
Like this post? Get a weekly email digest + member-only deals

Some of Our Books

At the Circus (bilingual)

At the Circus (bilingual)

This wonderful novella by Alexander Kuprin tells the story of the wrestler Arbuzov and his battle against a renowned American wrestler. Rich in detail and characterization, At the Circus brims with excitement and life. You can smell the sawdust in the big top, see the vivid and colorful characters, sense the tension build as Arbuzov readies to face off against the American.
The Moscow Eccentric

The Moscow Eccentric

Advance reviewers are calling this new translation "a coup" and "a remarkable achievement." This rediscovered gem of a novel by one of Russia's finest writers explores some of the thorniest issues of the early twentieth century.
The Frogs Who Begged for a Tsar (bilingual)

The Frogs Who Begged for a Tsar (bilingual)

The fables of Ivan Krylov are rich fonts of Russian cultural wisdom and experience – reading and understanding them is vital to grasping the Russian worldview. This new edition of 62 of Krylov’s tales presents them side-by-side in English and Russian. The wonderfully lyrical translations by Lydia Razran Stone are accompanied by original, whimsical color illustrations by Katya Korobkina.
Davai! The Russians and Their Vodka

Davai! The Russians and Their Vodka

In this comprehensive, quixotic and addictive book, Edwin Trommelen explores all facets of the Russian obsession with vodka. Peering chiefly through the lenses of history and literature, Trommelen offers up an appropriately complex, rich and bittersweet portrait, based on great respect for Russian culture.
93 Untranslatable Russian Words

93 Untranslatable Russian Words

Every language has concepts, ideas, words and idioms that are nearly impossible to translate into another language. This book looks at nearly 100 such Russian words and offers paths to their understanding and translation by way of examples from literature and everyday life. Difficult to translate words and concepts are introduced with dictionary definitions, then elucidated with citations from literature, speech and prose, helping the student of Russian comprehend the word/concept in context.
Marooned in Moscow

Marooned in Moscow

This gripping autobiography plays out against the backdrop of Russia's bloody Civil War, and was one of the first Western eyewitness accounts of life in post-revolutionary Russia. Marooned in Moscow provides a fascinating account of one woman's entry into war-torn Russia in early 1920, first-person impressions of many in the top Soviet leadership, and accounts of the author's increasingly dangerous work as a journalist and spy, to say nothing of her work on behalf of prisoners, her two arrests, and her eventual ten-month-long imprisonment, including in the infamous Lubyanka prison. It is a veritable encyclopedia of life in Russia in the early 1920s.
Okudzhava Bilingual

Okudzhava Bilingual

Poems, songs and autobiographical sketches by Bulat Okudzhava, the king of the Russian bards. 
Life Stories: Original Fiction By Russian Authors

Life Stories: Original Fiction By Russian Authors

The Life Stories collection is a nice introduction to contemporary Russian fiction: many of the 19 authors featured here have won major Russian literary prizes and/or become bestsellers. These are life-affirming stories of love, family, hope, rebirth, mystery and imagination, masterfully translated by some of the best Russian-English translators working today. The selections reassert the power of Russian literature to affect readers of all cultures in profound and lasting ways. Best of all, 100% of the profits from the sale of this book are going to benefit Russian hospice—not-for-profit care for fellow human beings who are nearing the end of their own life stories.
Turgenev Bilingual

Turgenev Bilingual

A sampling of Ivan Turgenev's masterful short stories, plays, novellas and novels. Bilingual, with English and accented Russian texts running side by side on adjoining pages.

About Us

Russian Life is a publication of a 30-year-young, award-winning publishing house that creates a bimonthly magazine, books, maps, and other products for Russophiles the world over.

Latest Posts

Our Contacts

Russian Life
73 Main Street, Suite 402
Montpelier VT 05602

802-223-4955