April 13, 2025

From Bashkortostan to the Global Charts


From Bashkortostan to the Global Charts
Adel Musume, lead singer of AY YOLA. AY YOLA, Instagram.

A band from Bashkortostan, one of Russia's autonomous republics, has amassed millions of views on TikTok and YouTube with "Homay," a single sung solely in Bashkir. The folkloric techno song reached the fourth spot in Apple's Shazam chart, surpassing global stars such as Lady Gaga, Kendrick Lamar, and Bruno Mars.

The band AY YOLA takes its musical inspiration from its hometown, Ufa. The band's debut album is based on the Bashkir folktale "Ural-Batyr," which was passed down orally for generations. The record follows the tale's hero, Ural, on his journey to discover that immortality an be found in good deeds. On February 21, AY YOLA released its first single, "Batyr."

Despite only being "founded" in mid-January, AY YOLA's members have a long history. Lead singer Adel Shaykhitdinova won a singing competition on the show Pesny ("Songs") of the channel TNT. Shaykhitdinova, who also plays the guitar and the Bashkir sting instrument dombra, worked as a songwriter and vocalist with major Russian music labels. Together with her father and fellow AY YOLA member Ruslan Shaykhitdinov, they formed the now inactive musical duo Musume.

Ruslan Shaykhitdinov, also known as DJ Sever ("DJ North"), has been recognized as one of Russia's top 30 disc jockeys. He has worked for the show "Elektroshok" on Radio Maximum in Moscow. Shaykhitdinov, who plays the keyboard, the kobyz, and the bass, is the producer responsible for the band´s unique sound. 

The third member of AY YOLA, Rinat Ramazanov, who throat sings and plays the traditional Bashkir flute quray, has received national and international acclaim. Ramazanov has been recognized as an "Honored Artist of Bashkortostan." The musician's solo project "Argymak" won him the Grand Prix of the Nomad Universe international competition in Saudi Arabia. 

AY YOLA's true global recognition came after the release of "Homay." The song follows the story of a womanbird that helps Ural battle the forces of evil. The track quickly became viral, especially in Kazakhstan, Uzbekistan, Kyrgyzstan, and Turkey. AY YOLA uploaded short snippets of the videoclip for "Homay" with subtitles in multiple languages, including English.

Shaykhitdinova has been criticized for her "heavy Russian accent" in Bashkir. The singer, who is half-Russian and half-Bashkir, didn't grow up speaking the language. However, that doesn't stop her from singing in her "native tongue." The band said on social media, "We are a bridge between the past and the present, telling eternal stories in a new sound."

"AY YOLA" is translated from Bashkir as "laws of the universe." Ramazanov explained the meaning of the band's name to BashInform: "Eternal values: do not kill, do not steal, respect your elder ones, protect the younger ones. These are the principals that underlie our project."

Listen to "Homay" here:

 

 

You Might Also Like

Artists in Custody
  • March 25, 2025

Artists in Custody

Russia currently has 42 "cultural" figures who are political prisoners and another 176 on their way to becoming the same.
The Music of War
  • October 30, 2024

The Music of War

Russian military ensembles glorify war and profit from it.
A Singer Diversifies
  • October 20, 2024

A Singer Diversifies

The notoriously pr-Kremlin rock star Shaman has filed trademarks for alcoholic beverages, household goods, and sex toys.
Make Fairy Tales, not War
  • June 05, 2024

Make Fairy Tales, not War

Russian authorities are spending more on the production of fantasy films than on war films, according to a recent study.
Like this post? Get a weekly email digest + member-only deals

Some of Our Books

Fearful Majesty

Fearful Majesty

This acclaimed biography of one of Russia’s most important and tyrannical rulers is not only a rich, readable biography, it is also surprisingly timely, revealing how many of the issues Russia faces today have their roots in Ivan’s reign.
Life Stories: Original Fiction By Russian Authors

Life Stories: Original Fiction By Russian Authors

The Life Stories collection is a nice introduction to contemporary Russian fiction: many of the 19 authors featured here have won major Russian literary prizes and/or become bestsellers. These are life-affirming stories of love, family, hope, rebirth, mystery and imagination, masterfully translated by some of the best Russian-English translators working today. The selections reassert the power of Russian literature to affect readers of all cultures in profound and lasting ways. Best of all, 100% of the profits from the sale of this book are going to benefit Russian hospice—not-for-profit care for fellow human beings who are nearing the end of their own life stories.
Marooned in Moscow

Marooned in Moscow

This gripping autobiography plays out against the backdrop of Russia's bloody Civil War, and was one of the first Western eyewitness accounts of life in post-revolutionary Russia. Marooned in Moscow provides a fascinating account of one woman's entry into war-torn Russia in early 1920, first-person impressions of many in the top Soviet leadership, and accounts of the author's increasingly dangerous work as a journalist and spy, to say nothing of her work on behalf of prisoners, her two arrests, and her eventual ten-month-long imprisonment, including in the infamous Lubyanka prison. It is a veritable encyclopedia of life in Russia in the early 1920s.
Turgenev Bilingual

Turgenev Bilingual

A sampling of Ivan Turgenev's masterful short stories, plays, novellas and novels. Bilingual, with English and accented Russian texts running side by side on adjoining pages.
How Russia Got That Way

How Russia Got That Way

A fast-paced crash course in Russian history, from Norsemen to Navalny, that explores the ways the Kremlin uses history to achieve its ends.
Stargorod: A Novel in Many Voices

Stargorod: A Novel in Many Voices

Stargorod is a mid-sized provincial city that exists only in Russian metaphorical space. It has its roots in Gogol, and Ilf and Petrov, and is a place far from Moscow, but close to Russian hearts. It is a place of mystery and normality, of provincial innocence and Black Earth wisdom. Strange, inexplicable things happen in Stargorod. So do good things. And bad things. A lot like life everywhere, one might say. Only with a heavy dose of vodka, longing and mystery.
Maria's War: A Soldier's Autobiography

Maria's War: A Soldier's Autobiography

This astonishingly gripping autobiography by the founder of the Russian Women’s Death Battallion in World War I is an eye-opening documentary of life before, during and after the Bolshevik Revolution.
Murder at the Dacha

Murder at the Dacha

Senior Lieutenant Pavel Matyushkin has a problem. Several, actually. Not the least of them is the fact that a powerful Soviet boss has been murdered, and Matyushkin's surly commander has given him an unreasonably short time frame to close the case.
Jews in Service to the Tsar

Jews in Service to the Tsar

Benjamin Disraeli advised, “Read no history: nothing but biography, for that is life without theory.” With Jews in Service to the Tsar, Lev Berdnikov offers us 28 biographies spanning five centuries of Russian Jewish history, and each portrait opens a new window onto the history of Eastern Europe’s Jews, illuminating dark corners and challenging widely-held conceptions about the role of Jews in Russian history.
Woe From Wit (bilingual)

Woe From Wit (bilingual)

One of the most famous works of Russian literature, the four-act comedy in verse Woe from Wit skewers staid, nineteenth century Russian society, and it positively teems with “winged phrases” that are essential colloquialisms for students of Russian and Russian culture.
The Pet Hawk of the House of Abbas

The Pet Hawk of the House of Abbas

This exciting new trilogy by a Russian author – who has been compared to Orhan Pamuk and Umberto Eco – vividly recreates a lost world, yet its passions and characters are entirely relevant to the present day. Full of mystery, memorable characters, and non-stop adventure, The Pet Hawk of the House of Abbas is a must read for lovers of historical fiction and international thrillers.  
Frogs Who Begged...
November 01, 2010

Frogs Who Begged...

The fables of Ivan Krylov are rich fonts of Russian cultural wisdom and experience – reading and understanding them is vital to grasping the Russian worldview. This new edition of 62 of Krylov’s tales presents them side-by-side in English and Russian. The wonderfully lyrical translations by Lydia Razran Stone are accompanied by original, whimsical color illustrations by Katya Korobkina.

Jews in Service to the Tsar
October 09, 2011

Jews in Service to the Tsar

Benjamin Disraeli advised, “Read no history: nothing but biography, for that is life without theory.” With Jews in Service to the Tsar, Lev Berdnikov offers us 28 biographies spanning five centuries of Russian Jewish history, and each portrait opens a new window onto the history of Eastern Europe’s Jews, illuminating dark corners and challenging widely-held conceptions about the role of Jews in Russian history.

Bears in the Caviar
May 01, 2015

Bears in the Caviar

Bears in the Caviar is a hilarious and insightful memoir by a diplomat who was “present at the creation” of US-Soviet relations. Charles Thayer headed off to Russia in 1933, calculating that if he could just learn Russian and be on the spot when the US and USSR established relations, he could make himself indispensable and start a career in the foreign service. Remarkably, he pulled it of.

Stargorod: A Novel in Many Voices
May 01, 2013

Stargorod: A Novel in Many Voices

Stargorod is a mid-sized provincial city that exists only in Russian metaphorical space. It has its roots in Gogol, and Ilf and Petrov, and is a place far from Moscow, but close to Russian hearts. It is a place of mystery and normality, of provincial innocence and Black Earth wisdom. Strange, inexplicable things happen in Stargorod. So do good things. And bad things. A lot like life everywhere, one might say. Only with a heavy dose of vodka, longing and mystery.

Davai! The Russians and Their Vodka
November 01, 2012

Davai! The Russians and Their Vodka

In this comprehensive, quixotic and addictive book, Edwin Trommelen explores all facets of the Russian obsession with vodka. Peering chiefly through the lenses of history and literature, Trommelen offers up an appropriately complex, rich and bittersweet portrait, based on great respect for Russian culture.

Murder and the Muse
December 12, 2016

Murder and the Muse

KGB Chief Andropov has tapped Matyushkin to solve a brazen jewel heist from Picasso’s wife at the posh Metropole Hotel. But when the case bleeds over into murder, machinations, and international intrigue, not everyone is eager to see where the clues might lead.

Marooned in Moscow
May 01, 2011

Marooned in Moscow

This gripping autobiography plays out against the backdrop of Russia's bloody Civil War, and was one of the first Western eyewitness accounts of life in post-revolutionary Russia. Marooned in Moscow provides a fascinating account of one woman's entry into war-torn Russia in early 1920, first-person impressions of many in the top Soviet leadership, and accounts of the author's increasingly dangerous work as a journalist and spy, to say nothing of her work on behalf of prisoners, her two arrests, and her eventual ten-month-long imprisonment, including in the infamous Lubyanka prison. It is a veritable encyclopedia of life in Russia in the early 1920s.

Life Stories
September 01, 2009

Life Stories

The Life Stories collection is a nice introduction to contemporary Russian fiction: many of the 19 authors featured here have won major Russian literary prizes and/or become bestsellers. These are life-affirming stories of love, family, hope, rebirth, mystery and imagination, masterfully translated by some of the best Russian-English translators working today. The selections reassert the power of Russian literature to affect readers of all cultures in profound and lasting ways. Best of all, 100% of the profits from the sale of this book are going to benefit Russian hospice—not-for-profit care for fellow human beings who are nearing the end of their own life stories.

Driving Down Russia's Spine
June 01, 2016

Driving Down Russia's Spine

The story of the epic Spine of Russia trip, intertwining fascinating subject profiles with digressions into historical and cultural themes relevant to understanding modern Russia. 

About Us

Russian Life is a publication of a 30-year-young, award-winning publishing house that creates a bimonthly magazine, books, maps, and other products for Russophiles the world over.

Latest Posts

Our Contacts

Russian Life
73 Main Street, Suite 402
Montpelier VT 05602

802-223-4955