October 05, 2011

What Would Steve Do?


What Would Steve Do?

Late last night, my son texted me from college: "Steve Jobs died." 

How to explain the feeling of sadness and loss that overcame me, as it did many others at hearing this news? I think it is simply that we have lost a visionary, a modern prophet, someone who changed the way we see the world. And when the world loses someone like that, especially when they are so young, it feels like the world has lost a bit of its future...

Certainly the announcement of Job's death was not a surprise. We all knew Jobs was sick, very sick, and that his imminent sense of mortality influenced his work and life. He himself, in his wonderful 2005 commencement address at Stanford, ruminated on that impact.

Almost everything — all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

Just before this, in that same speech, Jobs said 

When I was 17, I read a quote that went something like: "If you live each day as if it was your last, someday you'll most certainly be right." It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something.

Steve Jobs was a passionate, perfectionist, visionary entrepreneur who changed the world as we know it by making "truly great stuff." And while I never met him, he immeasurably altered the course of my life, of my company's life: for the past 20 years, Apple has been at the forefront of changing every aspect of publishing as we know it, making possible things that just a few years ago were unthinkable.

So this morning it occured to me that, in these challenging economic times, it may well behoove us business people, entrepreneurs, students, creative types – whatever, to stop, look around at what we are doing, and ask ourselves, "What would Steve do?"

Examining the circumstances and options of one's life (or business) and asking hard questions can put a whole lot of things into perspective.

  • "Is this the best I can do?"
  • "Am I compromising quality for some other quick payoff?"
  • "Is this truly great?"
  • "Is this the best way to be spending my time?"
  • "Am I following my heart?"
  • "If today were the last day of my life, would I want to do what I am about to do today?"

In the coming issue of our journal Chtenia, the literary invention Kozma Prutkov says, "Death was wisely placed at the end of life so we could have time to prepare for it." It is never to early to start. And of course I don't mean in the sense of reserving a plot or taking out life insurance, but thinking about the impression you will leave behind, the lives you will have changed.

But Steve Jobs gets the final word today:

Death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new. Right now the new is you.

Tags: steve jobs
Like this post? Get a weekly email digest + member-only deals

Some of Our Books

Davai! The Russians and Their Vodka

Davai! The Russians and Their Vodka

In this comprehensive, quixotic and addictive book, Edwin Trommelen explores all facets of the Russian obsession with vodka. Peering chiefly through the lenses of history and literature, Trommelen offers up an appropriately complex, rich and bittersweet portrait, based on great respect for Russian culture.
The Moscow Eccentric

The Moscow Eccentric

Advance reviewers are calling this new translation "a coup" and "a remarkable achievement." This rediscovered gem of a novel by one of Russia's finest writers explores some of the thorniest issues of the early twentieth century.
White Magic

White Magic

The thirteen tales in this volume – all written by Russian émigrés, writers who fled their native country in the early twentieth century – contain a fair dose of magic and mysticism, of terror and the supernatural. There are Petersburg revenants, grief-stricken avengers, Lithuanian vampires, flying skeletons, murders and duels, and even a ghostly Edgar Allen Poe.
Moscow and Muscovites

Moscow and Muscovites

Vladimir Gilyarovsky's classic portrait of the Russian capital is one of Russians’ most beloved books. Yet it has never before been translated into English. Until now! It is a spectactular verbal pastiche: conversation, from gutter gibberish to the drawing room; oratory, from illiterates to aristocrats; prose, from boilerplate to Tolstoy; poetry, from earthy humor to Pushkin. 
Bears in the Caviar

Bears in the Caviar

Bears in the Caviar is a hilarious and insightful memoir by a diplomat who was “present at the creation” of US-Soviet relations. Charles Thayer headed off to Russia in 1933, calculating that if he could just learn Russian and be on the spot when the US and USSR established relations, he could make himself indispensable and start a career in the foreign service. Remarkably, he pulled it of.
Stargorod: A Novel in Many Voices

Stargorod: A Novel in Many Voices

Stargorod is a mid-sized provincial city that exists only in Russian metaphorical space. It has its roots in Gogol, and Ilf and Petrov, and is a place far from Moscow, but close to Russian hearts. It is a place of mystery and normality, of provincial innocence and Black Earth wisdom. Strange, inexplicable things happen in Stargorod. So do good things. And bad things. A lot like life everywhere, one might say. Only with a heavy dose of vodka, longing and mystery.
Maria's War: A Soldier's Autobiography

Maria's War: A Soldier's Autobiography

This astonishingly gripping autobiography by the founder of the Russian Women’s Death Battallion in World War I is an eye-opening documentary of life before, during and after the Bolshevik Revolution.
Jews in Service to the Tsar

Jews in Service to the Tsar

Benjamin Disraeli advised, “Read no history: nothing but biography, for that is life without theory.” With Jews in Service to the Tsar, Lev Berdnikov offers us 28 biographies spanning five centuries of Russian Jewish history, and each portrait opens a new window onto the history of Eastern Europe’s Jews, illuminating dark corners and challenging widely-held conceptions about the role of Jews in Russian history.
Steppe / Степь

Steppe / Степь

This is the work that made Chekhov, launching his career as a writer and playwright of national and international renown. Retranslated and updated, this new bilingual edition is a super way to improve your Russian.
Fish: A History of One Migration

Fish: A History of One Migration

This mesmerizing novel from one of Russia’s most important modern authors traces the life journey of a selfless Russian everywoman. In the wake of the Soviet breakup, inexorable forces drag Vera across the breadth of the Russian empire. Facing a relentless onslaught of human and social trials, she swims against the current of life, countering adversity and pain with compassion and hope, in many ways personifying Mother Russia’s torment and resilience amid the Soviet disintegration.

About Us

Russian Life is a publication of a 30-year-young, award-winning publishing house that creates a bimonthly magazine, books, maps, and other products for Russophiles the world over.

Latest Posts

Our Contacts

Russian Life
73 Main Street, Suite 402
Montpelier VT 05602

802-223-4955