June 01, 2007

Going Green


We are not a large publishing company. We don't influence how the USPS sets postal rates (apparently, that is left up to Time-Warner; witness the July periodical rate increase), and while we like to think we have some effect on how people perceive Russia, that is something you really cannot measure.

But we know we have an impact on the environment. Every publisher does. And so it is our goal to continue doing the good we do (providing information an insights into the world's largest country) while decreasing the bad we do (killing trees, contributing to global warming).

By our calculation (actually done with the help of the Environmental Defense Fund), each year our magazine, Russian Life, must use the following in its production process:


  • 532 trees

  • 1229 million BTUs of energy (enough to heat 3 homes for a year)

  • 1124 pounds of sulfur dioxide

  • 240,890 lbs of C02 equivalent greenhouse gases

  • 716 pounds of nitrogen oxides

  • 404 pounds of particulates

  • 40 pounds of hazardous air pollutants

  • 572,390 gallons of water

  • 85,832 pounds of solid waste



These are just some of the numbers (and don't include things like electricity to light our offices, fuel to ship magazines to subscribers and my flights to and from Moscow). And, while statistics can be open for interpretation, these are pretty stark. And a responsible publisher needs to ask: do I need to be doing this? Is there a way to be loyal to our mission without betraying our planet and the future of our civilization.

Ok, a bit dramatic, but you get the point.

I would hate to be the head of Time-Warner or Martha Stewart publications and see what kind of numbers they generate! Ok, so I would hate to be the head of TW or MSP, period.

So, in 2006, we made a commitment to start becoming greener and joined as one of the early members of Coop America's Magazine Paper Project. We had our printer investigate recyclable paper options and costs. We found a quality 10% post-consumer recycled paper and began using it (Orion is the brand name) for both our body and our cover. It was just as opaque and bright and the results have been quite nice. The downside, of course, is that this came at a cost. About a 4% cost increase, actually. But it was a hit we were willing to take to begin moving down this road.

According to the Environmental Defense Fund's calculator, this move saved the lives of 50-odd trees, but has moved few of the other ugly indicators even as much as 10%. I feel good about the trees, but we are only spewing 3 pounds less sulfur dioxide into the atmosphere.

We will continue to look for ways to do better.

Our goal is to at be using at least 30% PC recycled stock in the magazine by 2008, and, technology and quality permitting, to be 100% PC recyclable by 2010. But that is not all. We are investigating carbon offsetting programs and we will work out a plan to be 100% carbon neutral by the end of 2010.

There will always be an environmental impact to what we do. It takes fuel to run the post office's trucks that deliver our magazines to readers. It takes paper and ink to print the magazine and to print and mail renewal notices, etc (we have tried electronic renewal notices, but response is miserable). And we have to buy power to keep the computers and lights running. But that does not mean we should not be doing all we can to lessen our impact.

And if a little publisher like us can take this on, then surely the bigger guys have not excuse for doing the same. Not that I think our actions could influence anyone...

More to come...
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Some of Our Books

Steppe / Степь (bilingual)

Steppe / Степь (bilingual)

This is the work that made Chekhov, launching his career as a writer and playwright of national and international renown. Retranslated and updated, this new bilingual edition is a super way to improve your Russian.
The Moscow Eccentric

The Moscow Eccentric

Advance reviewers are calling this new translation "a coup" and "a remarkable achievement." This rediscovered gem of a novel by one of Russia's finest writers explores some of the thorniest issues of the early twentieth century.
The Little Golden Calf

The Little Golden Calf

Our edition of The Little Golden Calf, one of the greatest Russian satires ever, is the first new translation of this classic novel in nearly fifty years. It is also the first unabridged, uncensored English translation ever, and is 100% true to the original 1931 serial publication in the Russian journal 30 Dnei. Anne O. Fisher’s translation is copiously annotated, and includes an introduction by Alexandra Ilf, the daughter of one of the book’s two co-authors.
Stargorod: A Novel in Many Voices

Stargorod: A Novel in Many Voices

Stargorod is a mid-sized provincial city that exists only in Russian metaphorical space. It has its roots in Gogol, and Ilf and Petrov, and is a place far from Moscow, but close to Russian hearts. It is a place of mystery and normality, of provincial innocence and Black Earth wisdom. Strange, inexplicable things happen in Stargorod. So do good things. And bad things. A lot like life everywhere, one might say. Only with a heavy dose of vodka, longing and mystery.
At the Circus (bilingual)

At the Circus (bilingual)

This wonderful novella by Alexander Kuprin tells the story of the wrestler Arbuzov and his battle against a renowned American wrestler. Rich in detail and characterization, At the Circus brims with excitement and life. You can smell the sawdust in the big top, see the vivid and colorful characters, sense the tension build as Arbuzov readies to face off against the American.
Fish: A History of One Migration

Fish: A History of One Migration

This mesmerizing novel from one of Russia’s most important modern authors traces the life journey of a selfless Russian everywoman. In the wake of the Soviet breakup, inexorable forces drag Vera across the breadth of the Russian empire. Facing a relentless onslaught of human and social trials, she swims against the current of life, countering adversity and pain with compassion and hope, in many ways personifying Mother Russia’s torment and resilience amid the Soviet disintegration.
The Samovar Murders

The Samovar Murders

The murder of a poet is always more than a murder. When a famous writer is brutally stabbed on the campus of Moscow’s Lumumba University, the son of a recently deposed African president confesses, and the case assumes political implications that no one wants any part of.
The Frogs Who Begged for a Tsar (bilingual)

The Frogs Who Begged for a Tsar (bilingual)

The fables of Ivan Krylov are rich fonts of Russian cultural wisdom and experience – reading and understanding them is vital to grasping the Russian worldview. This new edition of 62 of Krylov’s tales presents them side-by-side in English and Russian. The wonderfully lyrical translations by Lydia Razran Stone are accompanied by original, whimsical color illustrations by Katya Korobkina.
Marooned in Moscow

Marooned in Moscow

This gripping autobiography plays out against the backdrop of Russia's bloody Civil War, and was one of the first Western eyewitness accounts of life in post-revolutionary Russia. Marooned in Moscow provides a fascinating account of one woman's entry into war-torn Russia in early 1920, first-person impressions of many in the top Soviet leadership, and accounts of the author's increasingly dangerous work as a journalist and spy, to say nothing of her work on behalf of prisoners, her two arrests, and her eventual ten-month-long imprisonment, including in the infamous Lubyanka prison. It is a veritable encyclopedia of life in Russia in the early 1920s.
Murder and the Muse

Murder and the Muse

KGB Chief Andropov has tapped Matyushkin to solve a brazen jewel heist from Picasso’s wife at the posh Metropole Hotel. But when the case bleeds over into murder, machinations, and international intrigue, not everyone is eager to see where the clues might lead.
Jews in Service to the Tsar

Jews in Service to the Tsar

Benjamin Disraeli advised, “Read no history: nothing but biography, for that is life without theory.” With Jews in Service to the Tsar, Lev Berdnikov offers us 28 biographies spanning five centuries of Russian Jewish history, and each portrait opens a new window onto the history of Eastern Europe’s Jews, illuminating dark corners and challenging widely-held conceptions about the role of Jews in Russian history.

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Russian Life is a publication of a 30-year-young, award-winning publishing house that creates a bimonthly magazine, books, maps, and other products for Russophiles the world over.

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