February 24, 2021

Gender Equality in Gift Giving


Gender Equality in Gift Giving
You can never go wrong with perfume and flowers. Lindsey Savage | unsplash.com

Russian women seem to luck out more than their male partners during the spring holiday season, a new study shows. 

Yandex.Market recently conducted a survey to gauge the gift-receiving preferences among Russian men and women during the gendered holidays of International Women’s Day (March 8th) and its male-oriented equivalent Defender of the Fatherland Day (February 23rd).  Women, it seems, tend to be more satisfied with what they receive.

March 8th is the better-known holiday, and the better one for gifting too, with a majority of men knowing to purchase exactly what their female relatives or friends desire the most— flowers, perfume, jewelry, and other cosmetics.  

For the February holiday, most men hope to receive first money or tools, and also tech gadgets, alcohol, or cologne. While women often give men the alcohol, cologne, or tools they desire, it seems like a lot of men are just left wishing that they had gotten a gift card instead. 

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