March 01, 2001

Notebook



A sign of better times? Advertising spending 

I

f corporate advertising budgets are any guide, the Russian economy is doing well. According to The Moscow Times, annual advertising sales were $1.1-1.4 bn last year, the first time they have crossed the $1 bn mark since 1997. This represents a 45% increase over 1999 and is a clear signal that foreign companies are returning to the market. 


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