July 01, 2012

Flipping Publishing



It is conventional wisdom that old-fashioned ink and pulp publishing is either in its death throes (“about to slide into the sea,” one author opined) or very, very sick. Yet this diagnosis results from seeing publishing at odds with new technology, with the internet, with the digital present.

What if, like Khan Academy (which is “flipping” the educational model), publishing instead figured out how to embrace new technology and “flip” the publishing model in a way that preserves what is good, adopts what is new and useful, and filters out what is harmful and useless?

I think we have found that way, and I invite you to join with us – our Tribe of Russophiles and bibliophiles – to prove it can be done.


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Russian Life is a 29-year-young, award-winning publishing house that creates a bimonthly magazine, books, maps, and other products for Russophiles the world over.

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