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SOPHIE IBBOTSON and MAX LOVELL-HOARE live and work in Bishkek, Kyrgyzstan. They originally chose Bishkek as their Central Asian base in 2008 as they thought it was conveniently located within the region, attractive to foreign investors, and politically stable. Two out of three isn't bad. Their company, Maximum Exposure, works closely with regional authorities, businesses and foreign development and media organizations to raise the profile of Central Asia overseas.