August 31, 2020

Russia's Instamamas


Russia's Instamamas
Instagram is popular all over the world. Image by Ian Spalter, Joy-Vincent Niemantsverdriet, Eric Goud, Robert Padbury via Wikimedia Commons

Last year, Forbes released a list of the 15 highest-earning Instagram bloggers in Russia. This year, the list has changed, with six new figures entering the top 15 earners, including several “Instamamas.”

The top-ranking Instagram blogger this year is yet again Ksenia Sobchak. Over the past year, Sobchak got remarried, launched a show on Pervyi Kanal, and really built up her audience. She advertises a wide range of brands, from Bork appliances to Mixit cosmetics. Sobchak at one point also had a deal with Audi, but after she made critical comments about Black Lives Matter on Instagram, Audi canceled her contract. In second place on the ranking is the singer Polina Gagarina, who uses her account to share details of her daily life, photos of other artists, and to posts ads. Gagarina replaced Regina Todorenko in second place from last year’s list.

Additional changes include the addition of “Instamamas,” bloggers who post about their life with children. For example, in third place, replacing last year’s Olga Buzova, is blogger Ida Galich. Last year Galich launched a show for children and this year became the host of “Takie roditeli” (“Such Parents”), where she shares her experiences of raising a child with her husband. Newcomers to Forbes’ list who share this trend of motherhood include Valeria Chekalin and Alina Levda.

One thing that these bloggers have in common is a new type of sincerity – they attempt to be closer to their subscribers by not only showing the good side of life, but also posting non-photoshopped images and talking honestly about their lives. According to Mikhail Karpushin, Marketing Director of GetBlogger, “Instagram has ceased to be a social network where plastic people publish nonsensical posts, but strives to become a place where you can communicate with a popular person in the same way as a friend.”

Like this post? Get a weekly email digest + member-only deals

Some of our Books

Marooned in Moscow
May 01, 2011

Marooned in Moscow

This gripping autobiography plays out against the backdrop of Russia's bloody Civil War, and was one of the first Western eyewitness accounts of life in post-revolutionary Russia. Marooned in Moscow provides a fascinating account of one woman's entry into war-torn Russia in early 1920, first-person impressions of many in the top Soviet leadership, and accounts of the author's increasingly dangerous work as a journalist and spy, to say nothing of her work on behalf of prisoners, her two arrests, and her eventual ten-month-long imprisonment, including in the infamous Lubyanka prison. It is a veritable encyclopedia of life in Russia in the early 1920s.

Stargorod: A Novel in Many Voices
May 01, 2013

Stargorod: A Novel in Many Voices

Stargorod is a mid-sized provincial city that exists only in Russian metaphorical space. It has its roots in Gogol, and Ilf and Petrov, and is a place far from Moscow, but close to Russian hearts. It is a place of mystery and normality, of provincial innocence and Black Earth wisdom. Strange, inexplicable things happen in Stargorod. So do good things. And bad things. A lot like life everywhere, one might say. Only with a heavy dose of vodka, longing and mystery.

Jews in Service to the Tsar
October 09, 2011

Jews in Service to the Tsar

Benjamin Disraeli advised, “Read no history: nothing but biography, for that is life without theory.” With Jews in Service to the Tsar, Lev Berdnikov offers us 28 biographies spanning five centuries of Russian Jewish history, and each portrait opens a new window onto the history of Eastern Europe’s Jews, illuminating dark corners and challenging widely-held conceptions about the role of Jews in Russian history.

The Samovar Murders
November 01, 2019

The Samovar Murders

The murder of a poet is always more than a murder. When a famous writer is brutally stabbed on the campus of Moscow’s Lumumba University, the son of a recently deposed African president confesses, and the case assumes political implications that no one wants any part of.

Moscow and Muscovites
November 26, 2013

Moscow and Muscovites

Vladimir Gilyarovsky's classic portrait of the Russian capital is one of Russians’ most beloved books. Yet it has never before been translated into English. Until now! It is a spectactular verbal pastiche: conversation, from gutter gibberish to the drawing room; oratory, from illiterates to aristocrats; prose, from boilerplate to Tolstoy; poetry, from earthy humor to Pushkin. 

A Taste of Chekhov
December 24, 2022

A Taste of Chekhov

This compact volume is an introduction to the works of Chekhov the master storyteller, via nine stories spanning the last twenty years of his life.

About Us

Russian Life is a publication of a 30-year-young, award-winning publishing house that creates a bimonthly magazine, books, maps, and other products for Russophiles the world over.

Latest Posts

Our Contacts

Russian Life
73 Main Street, Suite 402
Montpelier VT 05602

802-223-4955