April 24, 2025

"Come Work in Ta... Tatarstan?"


"Come Work in Ta... Tatarstan?"
Martin Ku (far left) and Nicolas Grosman (front) with three “trainees” and another employee of the “Start” program. martinku98, Instagram.

Two former contestants from the Argentinian edition of the reality show Big Brother were accused of promoting a human trafficking scheme in Tatarstan, Russia. The influencers’ Instagram ad promised young Argentinian women professional development and employment in the region.

Martin Ku and Nicolas Grosman, podcasters and contestants of the 2023-2024 season of Argentinian Big Brother, surprised their followers when they uploaded a video of them playing in the snow. The influencers asked each other between laughs, “What are you doing here in Russia?”

Shortly afterward, Ku and Grosman made an announcement. Ku, holding luggage at an airport, asked, “Have you seen that there is an international employment program with a salary that ranges between 860 and 1000 USD? What are you waiting for? Let’s go together!” Then, Grosman said, “If you are a girl between 18 and 22 years old and want to work abroad, listen to this proposition that you will love.” 

The Big Brother alumni followed up with, “We are here in the heart of...” and joked about struggling to pronounce “Tatarstan.” The influencers did not name their specific location inside the republic. The video shows the alleged headquarters of a company called “Start.” According to Ku and Grosman, the enterprise offers 25,322 job openings in catering, hospitality, production operations, assembly, and motorized transport. They said “Start” has 38 residencies for its workers and has invested $4 million in new residencies. The men also claimed the company offered health insurance and Russian language classes. Ku and Grosman also claimed “Start” has ties to embassies and consulates around the world. 

Grosman and Ku proceeded to interview two young girls from Uganda and one from Nigeria about their experiences with the company and Russia. Despite claiming to be an employment agency, all the interviewees allegedly working for the company appeared in plaid schoolgirl uniforms. 

The Argentine internet quickly accused the podcasters of promoting a human trafficking scheme. The ad disappeared from Instagram not long after it was published. In a statement, Ku and Grosman said Instagram had deleted their ad. The influencers denied being part of the company or knowing of any “irregularities.”

The Instagram account promoted by Ku and Grosman, start_program_latam, is not verified. While the Argentinian influencers' pages sport over 500,000 followers each, the page for the Russian company only has 601 followers. Just like in Ku and Grosman’s interviews, the page shows its “trainees” in schoolgirl outfits.

Due to the scandal, Ku was fired from the largest TV channel in Argentina, Telefe. Anti-cult activist Pablo Salum has filed a lawsuit against both ex-Big Brother participants for promoting a sex trafficking ring. On April 19, Argentine media revealed that the company Ku and Grosman promoted is linked to the Alabuga industrial complex. Alabuga Star, the facility owner, assembles drones used in Russia’s ongoing War on Ukraine. Workers in the factory have reported being on 15-hour-long shifts with minimal breaks. Minors are also suspected to be among the facility’s workers.

You can watch their ad here:

 

You Might Also Like

Finn-ancial Crisis?
  • April 14, 2025

Finn-ancial Crisis?

The Finnish parliament has passed a law forbidding Russians from owning real estate in the country.
Log Your Blog, or Else
  • April 06, 2025

Log Your Blog, or Else

Russian influencers could face consequences if they fail to register with the state.
Like this post? Get a weekly email digest + member-only deals

Some of our Books

The Moscow Eccentric
December 01, 2016

The Moscow Eccentric

Advance reviewers are calling this new translation "a coup" and "a remarkable achievement." This rediscovered gem of a novel by one of Russia's finest writers explores some of the thorniest issues of the early twentieth century.

Moscow and Muscovites
November 26, 2013

Moscow and Muscovites

Vladimir Gilyarovsky's classic portrait of the Russian capital is one of Russians’ most beloved books. Yet it has never before been translated into English. Until now! It is a spectactular verbal pastiche: conversation, from gutter gibberish to the drawing room; oratory, from illiterates to aristocrats; prose, from boilerplate to Tolstoy; poetry, from earthy humor to Pushkin. 

Stargorod: A Novel in Many Voices
May 01, 2013

Stargorod: A Novel in Many Voices

Stargorod is a mid-sized provincial city that exists only in Russian metaphorical space. It has its roots in Gogol, and Ilf and Petrov, and is a place far from Moscow, but close to Russian hearts. It is a place of mystery and normality, of provincial innocence and Black Earth wisdom. Strange, inexplicable things happen in Stargorod. So do good things. And bad things. A lot like life everywhere, one might say. Only with a heavy dose of vodka, longing and mystery.

Bears in the Caviar
May 01, 2015

Bears in the Caviar

Bears in the Caviar is a hilarious and insightful memoir by a diplomat who was “present at the creation” of US-Soviet relations. Charles Thayer headed off to Russia in 1933, calculating that if he could just learn Russian and be on the spot when the US and USSR established relations, he could make himself indispensable and start a career in the foreign service. Remarkably, he pulled it of.

A Taste of Chekhov
December 24, 2022

A Taste of Chekhov

This compact volume is an introduction to the works of Chekhov the master storyteller, via nine stories spanning the last twenty years of his life.

Fish
February 01, 2010

Fish

This mesmerizing novel from one of Russia’s most important modern authors traces the life journey of a selfless Russian everywoman. In the wake of the Soviet breakup, inexorable forces drag Vera across the breadth of the Russian empire. Facing a relentless onslaught of human and social trials, she swims against the current of life, countering adversity and pain with compassion and hope, in many ways personifying Mother Russia’s torment and resilience amid the Soviet disintegration.

At the Circus
January 01, 2013

At the Circus

This wonderful novella by Alexander Kuprin tells the story of the wrestler Arbuzov and his battle against a renowned American wrestler. Rich in detail and characterization, At the Circus brims with excitement and life. You can smell the sawdust in the big top, see the vivid and colorful characters, sense the tension build as Arbuzov readies to face off against the American.

Life Stories
September 01, 2009

Life Stories

The Life Stories collection is a nice introduction to contemporary Russian fiction: many of the 19 authors featured here have won major Russian literary prizes and/or become bestsellers. These are life-affirming stories of love, family, hope, rebirth, mystery and imagination, masterfully translated by some of the best Russian-English translators working today. The selections reassert the power of Russian literature to affect readers of all cultures in profound and lasting ways. Best of all, 100% of the profits from the sale of this book are going to benefit Russian hospice—not-for-profit care for fellow human beings who are nearing the end of their own life stories.

About Us

Russian Life is a publication of a 30-year-young, award-winning publishing house that creates a bimonthly magazine, books, maps, and other products for Russophiles the world over.

Latest Posts

Our Contacts

Russian Life
73 Main Street, Suite 402
Montpelier VT 05602

802-223-4955