Chicks Rule the Screen

A new series has taken Russia by storm this summer. Set in a provincial Caucasian town, Chiki (Chicks) is about four girlfriends trying to escape their lives as sex workers and launch a fitness club – the first in the area. Battling a lack of money, ridicule, and violence, the four characters stick together, taking everything in stride. The series is full of humor and the beautiful, at times unnerving, southern scenery of cornfields, watermelons, and dusty roadside kebob cafes.

The series was the brainchild of Eduard Oganesyan and Irina Gorbacheva, an actress who plays one of the main characters – the spunky Zhanna who returns to her sleepy hometown in a fancy red car, dreaming of making a new life for herself, her son, and her three friends.

Gorbacheva, a comedic actress who became an Instagram star a few years ago through her hilarious sketches, later said they struggled to finance the pilot episode due to the show’s salty, realistic themes. The show was finally picked up by the online platform More.TV, where it became an instant hit. By early August, some 13 million had viewed it, growing the platform’s clients by 250 percent.