March 27, 2023

All's Not Fair in Advertisement


All's Not Fair in Advertisement
A Ukrainian war-themed advertisement. Anatoli Stefan Shtirlitz, Telegram.

Ukraine's legislative body, the Rada, is considering banning war-themed products after companies began naming foods and drinks after wartime events and massacres. 

Products like "The Heroic Bucha Kombucha with citric flavor," "Azovstal" radishes, and "Heroes Don't Die" beer triggered a public outcry, with social media users comparing the practice to naming products after Nazi concentration camps. Deputies of the Rada condemned the decision to name goods after the massacres in Bucha and Mariupol, deeming it exploitative.

Ukrainian blogger and soldier Anatoly Shtefan posted pictures on Telegram of war-themed products, including a pita bread packaging with soldiers and a vodka brand with the slogan "Created in Ukraine during the resistance," among others. In one of his posts that included a picture of bread loaves characterized as soldiers, he wrote: "The disease of marketers is progressing."

The newly introduced law would ban the registration of brand names that evoke military events, cities, or places that suffered or resisted Russian aggression (unless registered before the war), hostilities and military operations, weapons, military units, and official greetings to the Ukrainian Armed Forces. A similar ban will also be drafted for advertisements. However, the laws won't affect the promotion of videos, films, or books about the war.

 

 

You Might Also Like

Eat. Bake. Protest.
  • January 25, 2023

Eat. Bake. Protest.

How a woman from Moscow turned a cake business into an anti-war protest and helped charities.
En Garde, Russia and Belarus
  • March 13, 2023

En Garde, Russia and Belarus

The International Fencing Federation greenlit the return of Russian and Belarussian fencers to tournaments — and the Olympics.
Not That Way
  • February 26, 2023

Not That Way

Vladimir Putin revoked a 2012 decree aimed at economic integration with the EU and supporting Moldovan sovereignty.
Like this post? Get a weekly email digest + member-only deals

Some of Our Books

Moscow and Muscovites

Moscow and Muscovites

Vladimir Gilyarovsky's classic portrait of the Russian capital is one of Russians’ most beloved books. Yet it has never before been translated into English. Until now! It is a spectactular verbal pastiche: conversation, from gutter gibberish to the drawing room; oratory, from illiterates to aristocrats; prose, from boilerplate to Tolstoy; poetry, from earthy humor to Pushkin. 
Woe From Wit (bilingual)

Woe From Wit (bilingual)

One of the most famous works of Russian literature, the four-act comedy in verse Woe from Wit skewers staid, nineteenth century Russian society, and it positively teems with “winged phrases” that are essential colloquialisms for students of Russian and Russian culture.
Russian Rules

Russian Rules

From the shores of the White Sea to Moscow and the Northern Caucasus, Russian Rules is a high-speed thriller based on actual events, terrifying possibilities, and some really stupid decisions.
Fearful Majesty

Fearful Majesty

This acclaimed biography of one of Russia’s most important and tyrannical rulers is not only a rich, readable biography, it is also surprisingly timely, revealing how many of the issues Russia faces today have their roots in Ivan’s reign.
Maria's War: A Soldier's Autobiography

Maria's War: A Soldier's Autobiography

This astonishingly gripping autobiography by the founder of the Russian Women’s Death Battallion in World War I is an eye-opening documentary of life before, during and after the Bolshevik Revolution.
The Little Golden Calf

The Little Golden Calf

Our edition of The Little Golden Calf, one of the greatest Russian satires ever, is the first new translation of this classic novel in nearly fifty years. It is also the first unabridged, uncensored English translation ever, and is 100% true to the original 1931 serial publication in the Russian journal 30 Dnei. Anne O. Fisher’s translation is copiously annotated, and includes an introduction by Alexandra Ilf, the daughter of one of the book’s two co-authors.
Steppe / Степь

Steppe / Степь

This is the work that made Chekhov, launching his career as a writer and playwright of national and international renown. Retranslated and updated, this new bilingual edition is a super way to improve your Russian.
Bears in the Caviar

Bears in the Caviar

Bears in the Caviar is a hilarious and insightful memoir by a diplomat who was “present at the creation” of US-Soviet relations. Charles Thayer headed off to Russia in 1933, calculating that if he could just learn Russian and be on the spot when the US and USSR established relations, he could make himself indispensable and start a career in the foreign service. Remarkably, he pulled it of.
Survival Russian

Survival Russian

Survival Russian is an intensely practical guide to conversational, colloquial and culture-rich Russian. It uses humor, current events and thematically-driven essays to deepen readers’ understanding of Russian language and culture. This enlarged Second Edition of Survival Russian includes over 90 essays and illuminates over 2000 invaluable Russian phrases and words.

About Us

Russian Life is a publication of a 30-year-young, award-winning publishing house that creates a bimonthly magazine, books, maps, and other products for Russophiles the world over.

Latest Posts

Our Contacts

Russian Life
73 Main Street, Suite 402
Montpelier VT 05602

802-223-4955