January 13, 2016

13 Crazes Proving Putinmania Is Here to Stay


13 Crazes Proving Putinmania Is Here to Stay

Putin gets his fair share of flak from the West for being, well, a bit overbearing. But whether you’ve got a love or hate relationship with VVP, you’ve got to admire a president you could confuse with a rock star. Sure, there are those consistently sky-high approval ratings, but beyond the politics, he’s got some obsession-level fans. Here are 13 of the most inspired displays of Putinalia (no, not as nasty as it sounds: it's just Putin + paraphernalia) that Russia has gifted to the world.

  1. Desire to be inspired? Your feel-good slogan isn’t complete without an iconic Putin snap to match. That’s what Putinspiration’s all about. 
    Putinspiration
    Must follow: @putinspiration on Instagram
  2. That was your treat for the eyes, and now one for the ears. Among the musical masterpieces composed in Putin’s honor is “Такого как Путин” (“Someone like Putin”), a smash pop hit from 2000 by two little ladies who claim they need just such a man in their lives (note the doppelgänger). There’s also “ВВП” (yes, his initials are “VVP”), which is just about as catchy and doesn’t leave any doubts about where to send your thank-you card for the salvation of Mother Russia.

     
     
  3. Leave it to the prez to inspire a whole new literary genre: books featuring Vova as their main character. Says one such author: “Each of us has his own Putin, and this is a novel about my Putin.”
  4. Hungry? Too bad: there may be a statue of Putin made entirely of chocolate, but he’s the only one allowed to eat it. But if staring at choco-art won’t satisfy your sweet tooth, there’s always Putin ice cream. That’s the name, not the flavor, in case you were wondering.
  5. Need to mask your musk? Feel like Putin on the ritz? Try some Leaders No. 1, the new perfume "Inspired by Vladimir Putin." Nothing like the smell of the executive branch to give people a whiff of your ambition.
    Putin Perfume
    Get a whiff of this...
  6. If you're craving a Putin for all occasions that a tshirt or plastic bust just can't provide, that's where the calendar comes in. Best part is, when you make it through the year you'll have twelve professional-quality portraits you can frame and hang on your wall.
  7. What else does VVP stand for? Volumetric Vladimir Putin, of course. Thanks to a portrait with his features superimposed in 3D, the visually impaired can also get a feel for the president. 
    Credit: Olya Artyomova

     

  8. Nashi (“Ours”), a youth movement pushing pro-Putin politics. It’s not just a fan club (though there’s one of those too); it’s a political group. And don’t worry: of course there’s a movie about it. It’s called Putin’s Kiss.

    Putin's Kiss

     

  9. There’s no better way to celebrate a good crop than naming your new strain of tomatoes after your fearless leader. The “Vova Putin” goes great in salads, sandwiches, and requests for govnerment funding for agriculture.
  10. There couldn’t not be a Putin-brand vodka. It’s called Putinka – what could be catchier? Russia may have a problem with alcoholics, but at least they’re politically engaged alcoholics.

    Putinka Vodka

     

  11. “Vertical power kebabs,” the specialty of Chelyabinsk’s Bar Putin, whose other forte is patriotic food names. And on that note, if all that kebab meat is making you thirsty, the same spot’s got “When Vova was little” milk drinks. Just try ordering a trayful of those in a hurry.
  12. Patriotic pups, as shown in the surprisingly fertile genre of YouTube videos featuring dogs barking a bark that their owners claim sounds like “Vova.”
  13. Even when he's in the form of a rug, no one's about to be walking all over Putin. This commander-in-chief carpet was made for better things. Specifically, showing the world how to lead a country and inspiring near-maniacal fads at the same time. Now that's politics.  

 

You Might Also Like

Boris Nemtsov
  • February 28, 2015

Boris Nemtsov

On Friday night, just steps from St. Basil's Cathedral, one of the bravest and most vocal opponents of the Kremlin was gunned down by unknown assailants. How are Russians reacting?
Like this post? Get a weekly email digest + member-only deals

Some of our Books

The Samovar Murders
November 01, 2019

The Samovar Murders

The murder of a poet is always more than a murder. When a famous writer is brutally stabbed on the campus of Moscow’s Lumumba University, the son of a recently deposed African president confesses, and the case assumes political implications that no one wants any part of.

Russian Rules
November 16, 2011

Russian Rules

From the shores of the White Sea to Moscow and the Northern Caucasus, Russian Rules is a high-speed thriller based on actual events, terrifying possibilities, and some really stupid decisions.

How Russia Got That Way
September 20, 2025

How Russia Got That Way

A fast-paced crash course in Russian history, from Norsemen to Navalny, that explores the ways the Kremlin uses history to achieve its ends.

Moscow and Muscovites
November 26, 2013

Moscow and Muscovites

Vladimir Gilyarovsky's classic portrait of the Russian capital is one of Russians’ most beloved books. Yet it has never before been translated into English. Until now! It is a spectactular verbal pastiche: conversation, from gutter gibberish to the drawing room; oratory, from illiterates to aristocrats; prose, from boilerplate to Tolstoy; poetry, from earthy humor to Pushkin. 

Fearful Majesty
July 01, 2014

Fearful Majesty

This acclaimed biography of one of Russia’s most important and tyrannical rulers is not only a rich, readable biography, it is also surprisingly timely, revealing how many of the issues Russia faces today have their roots in Ivan’s reign.

Davai! The Russians and Their Vodka
November 01, 2012

Davai! The Russians and Their Vodka

In this comprehensive, quixotic and addictive book, Edwin Trommelen explores all facets of the Russian obsession with vodka. Peering chiefly through the lenses of history and literature, Trommelen offers up an appropriately complex, rich and bittersweet portrait, based on great respect for Russian culture.

A Taste of Russia
November 01, 2012

A Taste of Russia

The definitive modern cookbook on Russian cuisine has been totally updated and redesigned in a 30th Anniversary Edition. Layering superbly researched recipes with informative essays on the dishes' rich historical and cultural context, A Taste of Russia includes over 200 recipes on everything from borshch to blini, from Salmon Coulibiac to Beef Stew with Rum, from Marinated Mushrooms to Walnut-honey Filled Pies. A Taste of Russia shows off the best that Russian cooking has to offer. Full of great quotes from Russian literature about Russian food and designed in a convenient wide format that stays open during use.

Survival Russian
February 01, 2009

Survival Russian

Survival Russian is an intensely practical guide to conversational, colloquial and culture-rich Russian. It uses humor, current events and thematically-driven essays to deepen readers’ understanding of Russian language and culture. This enlarged Second Edition of Survival Russian includes over 90 essays and illuminates over 2000 invaluable Russian phrases and words.

Murder at the Dacha
July 01, 2013

Murder at the Dacha

Senior Lieutenant Pavel Matyushkin has a problem. Several, actually. Not the least of them is the fact that a powerful Soviet boss has been murdered, and Matyushkin's surly commander has given him an unreasonably short time frame to close the case.

About Us

Russian Life is a publication of a 30-year-young, award-winning publishing house that creates a bimonthly magazine, books, maps, and other products for Russophiles the world over.

Latest Posts

Our Contacts

Russian Life
73 Main Street, Suite 402
Montpelier VT 05602

802-223-4955