May 25, 2017

Russian Youth, Then and Now


Russian Youth, Then and Now
From Pioneers to Generation Z 

1. This week marks the 95th anniversary of the founding of the Pioneers – the rough Soviet equivalent of Girl Scouts and Boy Scouts, but with a heavy dose of communist ideology. The Pioneers were disbanded in 1991, and some  former members feel deeply nostalgic for the red bandanas and sense of community that scouting imparted. Branches of the Communist Party hosted events last weekend to celebrate the anniversary, while less nostalgic former members auctioned off their Pioneer tie clips and books.

2. Tsentennials, the Russian version of Millenials, do not have Pioneer scouting or communist ideology to unite them. Instead, as new studies of the first members of “Generation Z” to graduate university are demonstrating, they have a deep love of games, smart phones, rap, and video bloggers. Research into their political lives shows that they’re not too politicized, but are moved by ideas of justice and anti-corruption, while studies of their work habits show that different motivations move them than did their X and Y predecessors. It’s a good guess red bandanas have nothing to do with it.

3. Centennials know their memes. The same is not always true for well-meaning citizens. Novosibirsk resident Anton Burmintsev tries to spice up anti-litter and pro-sobriety signs with pictures of pop culture icons like Iron Man or cartoon characters. But his latest sign, which features a sarcastic-looking man meant to be mocking poor decisions, has itself been mocked for its unironic appeal to folks to pick up their trash. Social media users rushed to offer more appropriately ironic slogans.

Quote of the Week

“There won’t be litter in the apartments’ courtyard if the apartments have no courtyard!”
—One of the suggestions for an ironic anti-littering slogan to accompany the photograph of a man sardonically pointing at his temple as an appeal to Novosibirsk residents to pick up after themselves.

In Odder News
  • Historians unearthed more than a billion Soviet rubles in abandoned missile silos. There’s no treasure like moldy, obsolete banknotes.
  • What would Jesus do? Accept a pricey new Land Cruiser as a gift, according to Russian Orthodox bishop who, coincidentally, just accepted a pricey new Land Cruiser as a gift. 
  • A bear helps plant potatoes, and it’s pretty adorable. Yep, that’s the whole story.

Want more where this comes from? Give your inbox the gift of TWERF, our Thursday newsletter on the quirkiest, obscurest, and Russianest of Russian happenings of the week.

Like this post? Get a weekly email digest + member-only deals

Some of Our Books

White Magic

White Magic

The thirteen tales in this volume – all written by Russian émigrés, writers who fled their native country in the early twentieth century – contain a fair dose of magic and mysticism, of terror and the supernatural. There are Petersburg revenants, grief-stricken avengers, Lithuanian vampires, flying skeletons, murders and duels, and even a ghostly Edgar Allen Poe.
22 Russian Crosswords

22 Russian Crosswords

Test your knowledge of the Russian language, Russian history and society with these 22 challenging puzzles taken from the pages of Russian Life magazine. Most all the clues are in English, but you must fill in the answers in Russian. If you get stumped, of course all the puzzles have answers printed at the back of the book.
The Moscow Eccentric

The Moscow Eccentric

Advance reviewers are calling this new translation "a coup" and "a remarkable achievement." This rediscovered gem of a novel by one of Russia's finest writers explores some of the thorniest issues of the early twentieth century.
A Taste of Russia

A Taste of Russia

The definitive modern cookbook on Russian cuisine has been totally updated and redesigned in a 30th Anniversary Edition. Layering superbly researched recipes with informative essays on the dishes' rich historical and cultural context, A Taste of Russia includes over 200 recipes on everything from borshch to blini, from Salmon Coulibiac to Beef Stew with Rum, from Marinated Mushrooms to Walnut-honey Filled Pies. A Taste of Russia shows off the best that Russian cooking has to offer. Full of great quotes from Russian literature about Russian food and designed in a convenient wide format that stays open during use.
Moscow and Muscovites

Moscow and Muscovites

Vladimir Gilyarovsky's classic portrait of the Russian capital is one of Russians’ most beloved books. Yet it has never before been translated into English. Until now! It is a spectactular verbal pastiche: conversation, from gutter gibberish to the drawing room; oratory, from illiterates to aristocrats; prose, from boilerplate to Tolstoy; poetry, from earthy humor to Pushkin. 
Steppe / Степь

Steppe / Степь

This is the work that made Chekhov, launching his career as a writer and playwright of national and international renown. Retranslated and updated, this new bilingual edition is a super way to improve your Russian.
Davai! The Russians and Their Vodka

Davai! The Russians and Their Vodka

In this comprehensive, quixotic and addictive book, Edwin Trommelen explores all facets of the Russian obsession with vodka. Peering chiefly through the lenses of history and literature, Trommelen offers up an appropriately complex, rich and bittersweet portrait, based on great respect for Russian culture.
Life Stories: Original Fiction By Russian Authors

Life Stories: Original Fiction By Russian Authors

The Life Stories collection is a nice introduction to contemporary Russian fiction: many of the 19 authors featured here have won major Russian literary prizes and/or become bestsellers. These are life-affirming stories of love, family, hope, rebirth, mystery and imagination, masterfully translated by some of the best Russian-English translators working today. The selections reassert the power of Russian literature to affect readers of all cultures in profound and lasting ways. Best of all, 100% of the profits from the sale of this book are going to benefit Russian hospice—not-for-profit care for fellow human beings who are nearing the end of their own life stories.
The Latchkey Murders

The Latchkey Murders

Senior Lieutenant Pavel Matyushkin is back on the case in this prequel to the popular mystery Murder at the Dacha, in which a serial killer is on the loose in Khrushchev’s Moscow...
Woe From Wit (bilingual)

Woe From Wit (bilingual)

One of the most famous works of Russian literature, the four-act comedy in verse Woe from Wit skewers staid, nineteenth century Russian society, and it positively teems with “winged phrases” that are essential colloquialisms for students of Russian and Russian culture.

About Us

Russian Life is a publication of a 30-year-young, award-winning publishing house that creates a bimonthly magazine, books, maps, and other products for Russophiles the world over.

Latest Posts

Our Contacts

Russian Life
73 Main Street, Suite 402
Montpelier VT 05602

802-223-4955